Acknowledgements | 第5-6页 |
Abstract | 第6-7页 |
摘要 | 第8-14页 |
1. Introduction | 第14-28页 |
1.1 A Brief Introduction of Culture | 第15-18页 |
1.2 Intercultural Communication | 第18-20页 |
1.3 Intercultural Business Communication | 第20-22页 |
1.4 Corporate Culture | 第22-28页 |
1.4.1 The Origin of Corporate Culture | 第22-23页 |
1.4.2 The Definition of Corporate Culture. | 第23-24页 |
1.4.3 The Content of Corporate Culture | 第24-26页 |
1.4.4 The Function of Corporate Culture | 第26-28页 |
2. Literature Review | 第28-30页 |
3. Theoretical Background | 第30-38页 |
3.1 Hall’s High and Low Context | 第30-32页 |
3.2 Hofstede’s Cultural Dimensions | 第32-38页 |
3.2.1 Power Distance | 第32-34页 |
3.2.2 Uncertainty Avoidance | 第34-35页 |
3.2.3 Individualism/Collectivism. | 第35-36页 |
3.2.4 Masculinity/Femininity. | 第36-38页 |
4. Exploration of ‘He’Spirit | 第38-56页 |
4.1 Major Causes for the Formation of ‘He’Spirit | 第38-50页 |
4.1.1 Topographical Features, the Geographical Basis for ‘He’Spirit | 第38-42页 |
4.1.2 Farming Economy, the Economic Basis for ‘He’Spirit | 第42-47页 |
4.1.2.1 The Supplements to Farming Economy: Nomadic and Trade Economy | 第43-45页 |
4.1.2.2 Farming Economy, the Cornerstone of Ancient Economy in China | 第45-46页 |
4.1.2.3 The Relationship between ‘He’Spirit and Farming Economy | 第46-47页 |
4.1.3 Family-Country, the Political Basis for ‘He’Spirit | 第47-50页 |
4.2 ‘He’Spirit | 第50-54页 |
4.2.1 The Origin of the Word, ‘He | 第50-51页 |
4.2.2 The Content of ‘He’Spirit. | 第51页 |
4.2.3 The Significance of ‘He’ Spirit in Chinese Culture | 第51-54页 |
4.3 Chinese Collectivism and ‘He’Spirit | 第54-56页 |
5. Exploration of Competitiveness | 第56-67页 |
5.1 Causes for the Formation of Competitiveness | 第56-63页 |
5.1.1 Topographical Features, the Geological Basis for Competitiveness | 第56-59页 |
5.1.2 Trade Economy, the Economic Basis for Competitiveness | 第59-61页 |
5.1.3 City-State, the Political Basis for Competitiveness. | 第61-63页 |
5.2 The Significance of Competitiveness | 第63-65页 |
5.3 Individualism and Competitiveness | 第65-67页 |
6. The Interaction of ‘He’Spirit and Competitiveness in Corporate Culture | 第67-78页 |
6.1 The Failure of Interaction between ‘He’ Spirit and Competitiveness | 第68-70页 |
6.2 Cultural Synergy | 第70-72页 |
6.2.1 The Hypothesis of Cultural Synergy | 第70-72页 |
6.3 Cultural Synergy in Corporate Culture | 第72-74页 |
6.4 Overstrain Death, an Unexpected Phenomenon of Cultural Synergy | 第74-78页 |
6.4.1 A Brief Introduction of a Piece of News of Overstrain Death | 第74页 |
6.4.2 Opinions on Overstrain Death | 第74-76页 |
6.4.3 One Causes for Overstrain Death – Competitiveness | 第76页 |
6.4.4 Another Reason for Overstrain Death – ‘He’ Spirit | 第76-78页 |
7. Conclusion | 第78-80页 |
Bibliography | 第80-85页 |