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企业文化下和谐观与竞争意识的探讨

Acknowledgements第5-6页
Abstract第6-7页
摘要第8-14页
1. Introduction第14-28页
    1.1 A Brief Introduction of Culture第15-18页
    1.2 Intercultural Communication第18-20页
    1.3 Intercultural Business Communication第20-22页
    1.4 Corporate Culture第22-28页
        1.4.1 The Origin of Corporate Culture第22-23页
        1.4.2 The Definition of Corporate Culture.第23-24页
        1.4.3 The Content of Corporate Culture第24-26页
        1.4.4 The Function of Corporate Culture第26-28页
2. Literature Review第28-30页
3. Theoretical Background第30-38页
    3.1 Hall’s High and Low Context第30-32页
    3.2 Hofstede’s Cultural Dimensions第32-38页
        3.2.1 Power Distance第32-34页
        3.2.2 Uncertainty Avoidance第34-35页
        3.2.3 Individualism/Collectivism.第35-36页
        3.2.4 Masculinity/Femininity.第36-38页
4. Exploration of ‘He’Spirit第38-56页
    4.1 Major Causes for the Formation of ‘He’Spirit第38-50页
        4.1.1 Topographical Features, the Geographical Basis for ‘He’Spirit第38-42页
        4.1.2 Farming Economy, the Economic Basis for ‘He’Spirit第42-47页
            4.1.2.1 The Supplements to Farming Economy: Nomadic and Trade Economy第43-45页
            4.1.2.2 Farming Economy, the Cornerstone of Ancient Economy in    China第45-46页
            4.1.2.3 The Relationship between ‘He’Spirit and Farming Economy第46-47页
        4.1.3 Family-Country, the Political Basis for ‘He’Spirit第47-50页
    4.2 ‘He’Spirit第50-54页
        4.2.1 The Origin of the Word, ‘He第50-51页
        4.2.2 The Content of ‘He’Spirit.第51页
        4.2.3 The Significance of ‘He’ Spirit in Chinese Culture第51-54页
    4.3 Chinese Collectivism and ‘He’Spirit第54-56页
5. Exploration of Competitiveness第56-67页
    5.1 Causes for the Formation of Competitiveness第56-63页
        5.1.1 Topographical Features, the Geological Basis for Competitiveness第56-59页
        5.1.2 Trade Economy, the Economic Basis for Competitiveness第59-61页
        5.1.3 City-State, the Political Basis for Competitiveness.第61-63页
    5.2 The Significance of Competitiveness第63-65页
    5.3 Individualism and Competitiveness第65-67页
6. The Interaction of ‘He’Spirit and Competitiveness in Corporate Culture第67-78页
    6.1 The Failure of Interaction between ‘He’ Spirit and Competitiveness第68-70页
    6.2 Cultural Synergy第70-72页
        6.2.1 The Hypothesis of Cultural Synergy第70-72页
    6.3 Cultural Synergy in Corporate Culture第72-74页
    6.4 Overstrain Death, an Unexpected Phenomenon of Cultural Synergy第74-78页
        6.4.1 A Brief Introduction of a Piece of News of Overstrain Death第74页
        6.4.2 Opinions on Overstrain Death第74-76页
        6.4.3 One Causes for Overstrain Death – Competitiveness第76页
        6.4.4 Another Reason for Overstrain Death – ‘He’ Spirit第76-78页
7. Conclusion第78-80页
Bibliography第80-85页

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