| 摘要 | 第1-4页 |
| Abstract | 第4-9页 |
| List of Figures | 第9-10页 |
| Chapter 1 Introduction | 第10-14页 |
| ·Background of the Present Research | 第10-11页 |
| ·Objective and Significance of the Present Research | 第11页 |
| ·Methodology | 第11-12页 |
| ·Data Sampling Criteria | 第11页 |
| ·Medium Sampling Criteria | 第11-12页 |
| ·Research Questions | 第12页 |
| ·Outline of the Present Thesis | 第12-14页 |
| Chapter 2 Literature Review | 第14-22页 |
| ·Literature on Conceptual Blending Theory at Home and Abroad | 第14-16页 |
| ·Studies of Conceptual Blending Theory Abroad | 第14页 |
| ·Studies of Conceptual Blending Theory at Home | 第14-16页 |
| ·Literature on Public Service Advertisements at Home and Abroad | 第16-20页 |
| ·Studies of Public Service Advertisements Abroad | 第16-17页 |
| ·Studies of Public Service Advertisements at Home | 第17-20页 |
| ·Stylistic Approach | 第18页 |
| ·Functional Approach | 第18-19页 |
| ·Semiotic Approach | 第19-20页 |
| ·Definition of the Public Service Advertisement | 第20-22页 |
| ·Definition of the Public Service Advertisement | 第20页 |
| ·Definition of the Chinese Public Service Advertisement in the Present Research | 第20-22页 |
| Chapter 3 Theoretical Framework | 第22-28页 |
| ·Mental Space Theory | 第22-23页 |
| ·A Brief Review of Mental Space | 第22页 |
| ·Definition of Mental Space | 第22页 |
| ·The Access Principle | 第22-23页 |
| ·Conceptual Blending Theory | 第23-27页 |
| ·The Network Model of Conceptual Blending | 第23-25页 |
| ·The Process of Conceptual Blending | 第25页 |
| ·Types of Conceptual Blending Networks | 第25-27页 |
| ·Simplex Networks | 第26页 |
| ·Mirror Networks | 第26页 |
| ·Single-Scope Networks | 第26页 |
| ·Double-Scope Networks | 第26-27页 |
| ·Summary | 第27-28页 |
| Chapter4 Analysis of Chinese Public Service Advertisements from the Perspective of Conceptual Blending | 第28-54页 |
| ·Meaning Construction in the Compound | 第28-32页 |
| ·Conceptual Blending and Noun-Noun Compound | 第29-31页 |
| ·Conceptual Blending and Adjective-Noun Compound | 第31-32页 |
| ·Meaning Construction in Syntactic Structures | 第32-38页 |
| ·Conceptual Blending and Imperative Sentences | 第33-35页 |
| ·Conceptual Blending and Counterfactual Conditionals | 第35-38页 |
| ·Meaning Construction in Rhetorical Figures | 第38-44页 |
| ·Conceptual Blending and Hyperbole | 第39-42页 |
| ·Conceptual Blending and Analogy | 第42-44页 |
| ·Meaning Construction in Visual Rhetoric | 第44-53页 |
| ·Visual Rhetoric | 第45-46页 |
| ·Visual Metaphor | 第46页 |
| ·Visual Metaphor and Conceptual Blending | 第46-51页 |
| ·Simile and Conceptual Blending | 第47-48页 |
| ·Hybrid and Conceptual Blending | 第48-49页 |
| ·Contextual and Conceptual Blending | 第49-51页 |
| ·Visual Metonymy and Conceptual Blending | 第51-53页 |
| ·Summary | 第53-54页 |
| Chapter 5 Conclusion | 第54-56页 |
| ·Main Findings | 第54页 |
| ·Limitations and Suggestions for Further Studies | 第54-56页 |
| Bibliography | 第56-60页 |
| Appendix | 第60-65页 |
| Publications during the Postgraduate Program | 第65-66页 |
| Acknowledgements | 第66-67页 |
