| Abstract | 第1-7页 |
| 摘要 | 第7-12页 |
| Chapter One Introduction | 第12-16页 |
| ·Background of the research | 第12-13页 |
| ·Purpose and the present research | 第13-14页 |
| ·Methodology and data collection | 第14页 |
| ·Organizations of the thesis | 第14-16页 |
| Chapter Two Literature Review | 第16-19页 |
| ·Multimodal discourse analysis abroad | 第16-17页 |
| ·Multimodal discourse analysis at home | 第17-18页 |
| ·Previous study on corporate social responsibility | 第18-19页 |
| Chapter Three Theoretical Framework | 第19-30页 |
| ·Systemic-Functional Grammars (SFG) | 第19-21页 |
| ·The visual grammar | 第21-28页 |
| ·Representational meaning | 第22-25页 |
| ·Interactive meaning | 第25-27页 |
| ·Compositional meaning | 第27-28页 |
| ·The relationship between SFG and visual grammar | 第28-30页 |
| Chapter Four Analysis and Discussion on Corporate Social Responsibility | 第30-48页 |
| ·Analysis on ExxonMobil | 第30-38页 |
| ·People-oriented texts analysis | 第32-33页 |
| ·Analysis of pictures | 第33-37页 |
| ·Creating the images of respecting human rights | 第37-38页 |
| ·Generali Group | 第38-44页 |
| ·Healthy and environmental care texts analysis | 第39-41页 |
| ·Three meanings of pictures | 第41-43页 |
| ·Making the image of healthy and environmental care | 第43-44页 |
| ·Idemitsu Group | 第44-48页 |
| ·Text about Nissho maru incident | 第45-46页 |
| ·Three meanings in the pictures | 第46-47页 |
| ·Shaping the image of breakthrough | 第47-48页 |
| Chapter Five Conclusion | 第48-49页 |
| ·Major findings of the study | 第48页 |
| ·Limitations and suggestions for further study | 第48-49页 |
| References | 第49-52页 |
| Appendix | 第52-55页 |
| Acknowledgements | 第55-56页 |
| Publications | 第56-57页 |
