| Acknowledgements | 第1-5页 |
| Abstract | 第5-7页 |
| 摘要 | 第7-11页 |
| Introduction | 第11-13页 |
| Chapter 1 Literature Review | 第13-23页 |
| ·Politeness Studies in Western Countries | 第13-17页 |
| ·Grice’s Cooperation Principle | 第13-14页 |
| ·Leech’s Politeness Principle | 第14-15页 |
| ·Brown & Levinson’s Face Theory | 第15-17页 |
| ·Politeness Researches in China | 第17-23页 |
| ·Mao Luming’s View | 第17-20页 |
| ·Gu Yueguo’s Interpretation of the Essence of Limao in Chinese Culture | 第20-23页 |
| Chapter 2 Intercultural Communication and Pragmatic Failure | 第23-33页 |
| ·Culture and Communication | 第23-27页 |
| ·Culture | 第23-25页 |
| ·Definition of Culture | 第23-24页 |
| ·Characteristics of Culture | 第24-25页 |
| ·Communication | 第25-27页 |
| ·Definition of Communication | 第25页 |
| ·Components of Communication | 第25-27页 |
| ·Culture and Communication | 第27页 |
| ·Intercultural Communication | 第27-28页 |
| ·Definition of Intercultural Communication | 第27-28页 |
| ·Properties of Intercultural Communication | 第28页 |
| ·Concept of Effective Intercultural Communication | 第28页 |
| ·Pragmatic Failure | 第28-33页 |
| ·Definition of Pragmatic Failure | 第28-29页 |
| ·Classification of Pragmatic Failure | 第29-33页 |
| ·Pragmalinguistic Failure | 第29-30页 |
| ·Socio-pragmatic Failure | 第30-33页 |
| Chapter 3 Analysis of Pragmatic Failures of Politeness in Intercultural Communication | 第33-51页 |
| ·Intercultural Communication and Politeness Principles | 第33-34页 |
| ·Fitfulness and Non-universality of Politeness Principles | 第33-34页 |
| ·Effective Intercultural Communication and Politeness Principles | 第34页 |
| ·Empirical Analysis of Pragmatic Failures of Politeness | 第34-51页 |
| ·Pragmatic Failures in Address Forms | 第34-38页 |
| ·Pragmatic Failures in Greetings | 第38-41页 |
| ·Pragmatic Failures in Compliments | 第41-44页 |
| ·Pragmatic Failures in Apologies | 第44-47页 |
| ·Pragmatic Failures in Gratitude | 第47-51页 |
| Chapter 4 Causes of Pragmatic Failure in Intercultural Communication | 第51-61页 |
| ·Causes at Pragmalinguistic Level | 第51-54页 |
| ·Negative Pragmalinguistic Transfer | 第51-52页 |
| ·Perception Failure of Speech Acts | 第52-53页 |
| ·Inadequate Teaching Guidance | 第53-54页 |
| ·Causes at Sociopragmatic and Cultural Levels | 第54-61页 |
| ·Value Differences in English and Chinese Cultures: Individualism and Collectivism | 第55-56页 |
| ·Difference in Communicative Patterns: Directness and Indirectness | 第56-58页 |
| ·Different Politeness Strategies in English and Chinese Cultures | 第58-59页 |
| ·Ignorance of the Hearer’s Status and the Situation: Improper Use of Politeness Gradation | 第59-60页 |
| ·Reference to Non-free Topics | 第60-61页 |
| Chapter 5 Strategies to Avoid Intercultural Pragmatic Failure | 第61-67页 |
| ·Strengthening the Cultural Awareness | 第61-64页 |
| ·Appreciation of the Native Culture | 第62页 |
| ·Knowledge of the Target Culture | 第62页 |
| ·Avoidance of Cultural Stereotypes and Ethnocentrism | 第62-64页 |
| ·Adoption of Empathy Maxim in Actual Intercultural Communication | 第64-65页 |
| ·Definition of Empathy | 第64页 |
| ·Steps to Realize Empathy | 第64-65页 |
| ·Development of Intercultural Communicative Competence | 第65-67页 |
| ·Improvement of Linguistic Competence | 第65-66页 |
| ·Cultivation of Pragmatic Competence | 第66-67页 |
| Conclusion | 第67-69页 |
| Bibliography | 第69-71页 |
