| Abstract | 第7-8页 |
| 摘要 | 第9-11页 |
| Chapter One Introduction | 第11-15页 |
| 1.1 Research Background | 第11-12页 |
| 1.2 The Purpose and Significance of the Present Thesis | 第12-14页 |
| 1.3 The Structure of the Thesis | 第14-15页 |
| Chapter Two Literature Review | 第15-28页 |
| 2.1 Advertising Discourse | 第15-18页 |
| 2.1.1 The Definition of Advertising | 第15页 |
| 2.1.2 The Definition of Advertising Discourse | 第15-17页 |
| 2.1.3 Relevant Research on Advertising Discourse | 第17-18页 |
| 2.2 Critical Discourse Analysis | 第18-19页 |
| 2.3 Construction of Gender Identity | 第19-28页 |
| 2.3.1 Gender Identity and Discourse | 第19-21页 |
| 2.3.2 Construction of Gender Identity in Advertising Discourse | 第21-25页 |
| 2.3.3 Relevant Research on Gender Differences in Advertising | 第25-28页 |
| Chapter Three Theoretical Framework | 第28-37页 |
| 3.1 Fairclough's Three-Dimensional Framework of Critical Discourse Analysis | 第28-30页 |
| 3.2 Eight Principles of Critical Discourse Analysis | 第30-32页 |
| 3.3 The Main Method of CDA-Systemic Functional Grammar：Transitivity System | 第32-37页 |
| Chapter Four The Design of This Research | 第37-44页 |
| 4.1 Research Questions | 第37页 |
| 4.2 Data Collection | 第37-39页 |
| 4.2.1 Reasons of Choosing Reader’s Digest as the Data | 第37-38页 |
| 4.2.2 Standard for Data Collection | 第38-39页 |
| 4.3 Research Instruments | 第39-40页 |
| 4.4 Procedure of Data Analysis | 第40-44页 |
| Chapter Five Results and Discussions | 第44-54页 |
| 5.1 Results of Each Process Associated with Men Ads and Women Ads | 第44-49页 |
| 5.2 Social Ideologies Reflected through This Study | 第49-51页 |
| 5.2.1 Causes of Gender Discrimination in Advertising | 第49-50页 |
| 5.2.2 Social impact of Gender Discrimination in Advertising | 第50-51页 |
| 5.3 Methods of Eliminating the Negative Impact of Gender Discrimination in Advertising | 第51-54页 |
| Chapter Six Conclusion | 第54-56页 |
| 6.1 Major Findings | 第54页 |
| 6.2 Limitations and Suggestions for the Future Studies | 第54-56页 |
| References | 第56-61页 |
| Appendix I Men’s Ads in Reader’s Digest | 第61-65页 |
| Appendix II Women’s Ads in Reader’s Digest | 第65-69页 |
| ACKNOWLEDGEMENTS | 第69页 |
