| ABSTRACT | 第5页 |
| 摘要 | 第6-9页 |
| Chapter 1 | 第9-20页 |
| Introduction | 第9-12页 |
| Background | 第12-18页 |
| Research Problem | 第18-20页 |
| Chapter 2 Literature review and theoretical approach | 第20-46页 |
| 2.1 Corporate Social Responsibility: one aim, many definitions | 第20-22页 |
| 2.2 The link between Corporate Social Performance and Corporate FinancialPerformance in Theory | 第22-28页 |
| 2.2.1 Good management theory | 第22-23页 |
| 2.2.2 Stakeholder contract cost theory | 第23-24页 |
| 2.2.3 Private cost theory | 第24-25页 |
| 2.2.4 Managerial guile theory | 第25-26页 |
| 2.2.5 Affordability theory | 第26-28页 |
| 2.3 Social Conflict in the core of the scope; a model to identify social problems | 第28-32页 |
| 2.4 From Business Ethics to Corporate Social Responsibility | 第32-33页 |
| 2.5 The Dichotomy Stakeholders vs. Shareholders and Social responsibility vs.profitability | 第33-37页 |
| 2.6 Corporate Social Responsibility and Institutionalism | 第37-41页 |
| 2.7 Enforcement and Encouragement of Corporate Social Responsibility | 第41-44页 |
| 2.8 The unaccountability of Corporate Social performance | 第44-45页 |
| 2.9 Engaging Corporate Social Responsibility strategy from the theory | 第45-46页 |
| Chapter 3 Methodology, Grounded Theory on Corporate Social Responsibility | 第46-65页 |
| 3.1 Ground Theory Approach for CSR Research | 第47-49页 |
| 3.2 Other Ground Theory Studies on Corporate Social Responsibility | 第49-51页 |
| 3.3 Data Collection | 第51-52页 |
| 3.4 Corporate Social Responsibility | 第52-57页 |
| 3.5 Corporate Social Performance | 第57-60页 |
| 3.6 Corporate Financial Performance | 第60-65页 |
| Chapter 4 Data Analysis | 第65-75页 |
| 4.1 The Applicability of Corporate Social Responsibility: Corporate Social andFinancial Performance at the use of practitioners | 第65-66页 |
| 4.2 ALPINA | 第66-71页 |
| 4.3 AVIANCA | 第71-75页 |
| Chapter 5 Applicability | 第75-81页 |
| 5.1 Corporate Social Responsibility Applicability | 第75-77页 |
| 5.2 Corporate Social Performance Applicability | 第77-78页 |
| 5.3 Corporate Financial Performance Applicability | 第78-79页 |
| 5.4 Stakeholders Relation considerations | 第79-81页 |
| Chapter 6 Conclusions and Limitations | 第81-85页 |
| Conclusions | 第81-84页 |
| Limitations | 第84-85页 |
| References | 第85-91页 |
| Acknowledgements | 第91页 |
