| 摘要 | 第8-10页 |
| Abstract | 第10-11页 |
| Chapter One Introduction | 第14-18页 |
| 1.1 Objectives of Study | 第14-15页 |
| 1.2 Data Collection and Methodology | 第15-16页 |
| 1.3 Layout of Thesis | 第16-18页 |
| Chapter Two Literature Review | 第18-24页 |
| 2.1 Previous Studies on Cosmetic Advertisements | 第18-21页 |
| 2.2 Previous Studies on Metonymy | 第21-23页 |
| 2.3 Previous Studies on Metonymy in Cosmetic Advertising Language | 第23-24页 |
| Chapter Three Theoretical Basis of Thesis | 第24-44页 |
| 3.1 Operational Mechanism of Cognitive Metonymy | 第24-31页 |
| 3.1.1 Reference Point | 第24-26页 |
| 3.1.2 Perspective Salience | 第26页 |
| 3.1.3 Category Extension | 第26-29页 |
| 3.1.4 Activation | 第29-31页 |
| 3.2 Metonymy within Same Idealized Cognitive Model | 第31-33页 |
| 3.3 ICM and Metonymy's Generation and Perception | 第33-44页 |
| 3.3.1 Metonymic Relationships under Whole-part Configuration | 第33-39页 |
| 3.3.2 Metonymic Relationships under Part-part Configuration | 第39-44页 |
| Chapter Four Conceptual Metonymy in English and Chinese Cosmetic Advertisements | 第44-68页 |
| 4.1 Cognition of Cosmetic Advertisements through Whole-part Configuration | 第45-58页 |
| 4.1.1 Cognitive Metonymy of Whole-part Configuration in English Cosmetic Advertisements | 第46-53页 |
| 4.1.2 Cognitive Metonymy of Whole-part Configuration in Chinese Cosmetic Advertisements | 第53-58页 |
| 4.2 Cognition of Cosmetic Advertisement through Part-part Configuration | 第58-68页 |
| 4.2.1 Cognitive Metonymy of Part-part Configuration in English Cosmetic Advertisements | 第59-63页 |
| 4.2.2 Cognitive Metonymy of Part-part Configuration in Chinese Cosmetic Advertisements | 第63-68页 |
| Chapter Five Comparison between Cognitive Features of Metonymy in English andChinese Cosmetic Advertisements | 第68-71页 |
| 5.1 Cognitive Similarities | 第68-69页 |
| 5.2 Cognitive Peculiarities | 第69-71页 |
| Chapter Six Conclusion | 第71-73页 |
| 6.1 Major Findings | 第71-72页 |
| 6.2 Limitations and Suggestions | 第72-73页 |
| Bibliography | 第73-77页 |
| Appendix One | 第77-79页 |
| Acknowledgements | 第79-80页 |
| Publications | 第80页 |
