| 摘要 | 第1-4页 |
| ABSTRACT | 第4-6页 |
| TABLE OF CONTENTS | 第6-8页 |
| CHAPTER 1 INTRODUCATION | 第8-21页 |
| ·General understandings of bumper stickers | 第8-18页 |
| ·The origin of bumper stickers | 第8-9页 |
| ·Definition and classifications of bumper stickers | 第9-11页 |
| ·Functions of bumper stickers | 第11-12页 |
| ·Characteristics of bumper stickers | 第12-17页 |
| ·The distinction between slogans and bumper stickers | 第17-18页 |
| ·The background of this study | 第18页 |
| ·The significance of this study | 第18-19页 |
| ·Research methodology | 第19-20页 |
| ·The structure of this paper | 第20-21页 |
| CHAPTER 2 LITERATURE REVIEW | 第21-30页 |
| ·Theoretical basis | 第21-27页 |
| ·Culture and language | 第21-22页 |
| ·The speech act theory and indirect speech act | 第22-24页 |
| ·Cooperative principle and conversational implicature | 第24-25页 |
| ·Relevance theory | 第25-26页 |
| ·Politeness principle | 第26-27页 |
| ·The Researches on bumper stickers | 第27-30页 |
| CHAPTER 3 CULTURAL PERSPECTIVES OF BUMPER STICKERS | 第30-41页 |
| ·Culture, language and bumper stickers | 第30页 |
| ·Cultural dependence study of bumper stickers from different perspectives | 第30-37页 |
| ·Cultural dependence study of English bumper stickers | 第30-34页 |
| ·Cultural dependence study of Chinese bumper stickers | 第34-37页 |
| ·The comparison between English and Chinese bumper stickers | 第37-41页 |
| ·Similarity between English and Chinese bumper stickers | 第37页 |
| ·Differences between English and Chinese bumper stickers | 第37-41页 |
| CHAPTER 4 PRAGMATIC ANALYSIS OF ENGLISH AND CHINESE BUMPER STICKERS | 第41-46页 |
| ·Bumper stickers and indirect speech act | 第41-42页 |
| ·Bumper stickers and cooperative principle | 第42-44页 |
| ·Bumper stickers and relevance theory | 第44-45页 |
| ·Bumper stickers and politeness principle | 第45-46页 |
| CHAPTER 5 CONCLUSION | 第46-49页 |
| ·Main findings in the present research | 第46-47页 |
| ·Limitations and suggestions for future research | 第47-49页 |
| ACKNOWLEDGEMENTS | 第49-50页 |
| REFERENCES | 第50-53页 |
| APPENDIX | 第53-58页 |
