| Acknowledgements | 第1-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7-10页 |
| Chapter 1 Introduction | 第10-15页 |
| ·Background Information | 第10-11页 |
| ·Purpose and Significance | 第11-13页 |
| ·Structure of the Thesis | 第13-15页 |
| Chapter 2 Literature Review | 第15-31页 |
| ·Definition of Intercultural Communication, Culture, and Value | 第15-16页 |
| ·Studies on Cultural Value | 第16-19页 |
| ·Studies on Nonverbal Communication | 第19-22页 |
| ·Studies on Cultural Values in Advertisements | 第22-28页 |
| ·The Limitations of Previous Researches | 第28-31页 |
| Chapter 3 Analysis of Cultural Values Conveyed in Kinesic Behaviors in Chinese andWestern Cosmetic Advertisements | 第31-65页 |
| ·Comparison of Kinesic Behaviors in Cosmetic Advertisements | 第31-57页 |
| ·Samples Collection | 第32-35页 |
| ·Frequency Analysis and Comparison | 第35-41页 |
| ·Content Analysis in Kinesics | 第41-57页 |
| ·Causes of Using Different Kinesic Behaviors from Cultural Value Perspective | 第57-65页 |
| ·Individualism and Collectivism | 第58-59页 |
| ·Uncertainty Avoidance | 第59-61页 |
| ·High-Context Culture and Low-Context Culture | 第61页 |
| ·Relationship with Nature | 第61-62页 |
| ·Confucian Work Dynamism | 第62-65页 |
| Chapter 4 New Trend in Chinese Cosmetic Advertisements | 第65-73页 |
| ·New Trend in Chinese Cosmetic Advertisements from Perspective of Cultural ValueFactors | 第66-69页 |
| ·Reasons of New Trend in Cosmetic Advertisements | 第69-73页 |
| Chapter 5 Conclusion | 第73-77页 |
| Works Cited | 第77-80页 |
| 攻读硕士学位期间发表的论文和取得的科研成果 | 第80页 |
