| 中文摘要 | 第4-6页 |
| Abstract | 第6-7页 |
| Chapter One Introduction | 第13-20页 |
| 1.1 The Background of This Study | 第13-14页 |
| 1.2 The Objectives of This Study | 第14-15页 |
| 1.3 The Significance of This Study | 第15-16页 |
| 1.4 The Methods of This Study | 第16-17页 |
| 1.5 Data Collection | 第17-19页 |
| 1.6 The Structure of This Thesis | 第19-20页 |
| Chapter Two Literature Review | 第20-30页 |
| 2.1 Introduction to Advertising | 第20-22页 |
| 2.1.1 Definition and Major Components of Advertising | 第20-21页 |
| 2.1.2 Functions of Advertising | 第21-22页 |
| 2.2 Previous Studies of Advertising from the Perspective of CDA at Home and Abroad | 第22-28页 |
| 2.2.1 Previous Studies of Advertising from the Perspective of CDA Abroad | 第23-26页 |
| 2.2.2 Previous Studies of Advertising from the Perspective of CDA at Home | 第26-28页 |
| 2.3 Summary | 第28-30页 |
| Chapter Three Theoretical Framework | 第30-39页 |
| 3.1 Crucial Concepts in CDA | 第30-34页 |
| 3.1.1 Definition of Discourse | 第30-31页 |
| 3.1.2 Discourse and Power | 第31-32页 |
| 3.1.3 Discourse and Ideology and Advertising Discourse as Ideology | 第32-34页 |
| 3.2 Introduction to Fairclough's Three-dimensional Discourse Analysis Framework | 第34-36页 |
| 3.3 Introduction to M.A.K. Halliday's Systemic Functional Grammar | 第36-37页 |
| 3.4 Summary | 第37-39页 |
| Chapter Four Ideologies Reflected in British and American Advertisements for Female Cosmetics | 第39-83页 |
| 4.1 Lexical Choice as Representation of Ideologies in British and American Advertisements for Female Cosmetics | 第39-47页 |
| 4.1.1 Introduction to Lexical Choice in CDA | 第39-40页 |
| 4.1.2 Ideologies Represented by Lexical Choice in British and American Advertisements for Female Cosmetics | 第40-47页 |
| 4.2 Transitivity as Representation of Ideologies in British and American Advertisements for Female Cosmetics | 第47-62页 |
| 4.2.1 Introduction to Transitivity in CDA | 第47-49页 |
| 4.2.2 Ideologies Represented by Transitivity in British and American Advertisements for Female Cosmetics | 第49-62页 |
| 4.3 Modality as Representation of Ideologies in British and American Advertisements for Female Cosmetics | 第62-72页 |
| 4.3.1 Introduction to Modality in CDA | 第62-64页 |
| 4.3.2 Ideologies Represented by Modality in British and American Advertisements for Female Cosmetics | 第64-72页 |
| 4.4 Personal System as Representation of Ideologyies in British and American Advertisements for Female Cosmetics | 第72-81页 |
| 4.4.1 Introduction to Personal System in CDA | 第72-74页 |
| 4.4.2 Ideologies Represented by Personal System in British and American Advertisements for Female Cosmetics | 第74-81页 |
| 4.5 Summary | 第81-83页 |
| Chapter Five Realization of Constructive Function through Discursive Practice of British and American Advertisements for Female Cosmetics | 第83-87页 |
| 5.1 Production Process of British and American Advertisements for Female Cosmetics | 第83-84页 |
| 5.2 Distribution Process of British and American Advertisements for Female Cosmetics | 第84-85页 |
| 5.3 Consumption Process of British and American Advertisements for Female Cosmetics | 第85页 |
| 5.4 Summary | 第85-87页 |
| Chapter Six Social Practice of British and American Advertisements for Female Cosmetics | 第87-93页 |
| 6.1 Influence of Women's Social Status on the Encoding of Ideologies in British and American Advertisemnts for Female Cosmetics | 第87-89页 |
| 6.2 Influence of Views on Beauty on the Encoding of Ideologies in British and American Advertisements for Female Cosmetics | 第89-90页 |
| 6.3 Influence of Economic Development on the Encoding of Ideologies in British and American Advertisements for Female Cosmetics | 第90-92页 |
| 6.4 Summary | 第92-93页 |
| Conclusion | 第93-96页 |
| Bibliography | 第96-100页 |
| Appendix | 第100-116页 |
| Acknowledgements | 第116-117页 |
| 简历 | 第117-118页 |
| 攻读学位期间所发表的论文 | 第118页 |
