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英美女性化妆品广告的批评话语分析

中文摘要第4-6页
Abstract第6-7页
Chapter One Introduction第13-20页
    1.1 The Background of This Study第13-14页
    1.2 The Objectives of This Study第14-15页
    1.3 The Significance of This Study第15-16页
    1.4 The Methods of This Study第16-17页
    1.5 Data Collection第17-19页
    1.6 The Structure of This Thesis第19-20页
Chapter Two Literature Review第20-30页
    2.1 Introduction to Advertising第20-22页
        2.1.1 Definition and Major Components of Advertising第20-21页
        2.1.2 Functions of Advertising第21-22页
    2.2 Previous Studies of Advertising from the Perspective of CDA at Home and Abroad第22-28页
        2.2.1 Previous Studies of Advertising from the Perspective of CDA Abroad第23-26页
        2.2.2 Previous Studies of Advertising from the Perspective of CDA at Home第26-28页
    2.3 Summary第28-30页
Chapter Three Theoretical Framework第30-39页
    3.1 Crucial Concepts in CDA第30-34页
        3.1.1 Definition of Discourse第30-31页
        3.1.2 Discourse and Power第31-32页
        3.1.3 Discourse and Ideology and Advertising Discourse as Ideology第32-34页
    3.2 Introduction to Fairclough's Three-dimensional Discourse Analysis Framework第34-36页
    3.3 Introduction to M.A.K. Halliday's Systemic Functional Grammar第36-37页
    3.4 Summary第37-39页
Chapter Four Ideologies Reflected in British and American Advertisements for Female Cosmetics第39-83页
    4.1 Lexical Choice as Representation of Ideologies in British and American Advertisements for Female Cosmetics第39-47页
        4.1.1 Introduction to Lexical Choice in CDA第39-40页
        4.1.2 Ideologies Represented by Lexical Choice in British and American Advertisements for Female Cosmetics第40-47页
    4.2 Transitivity as Representation of Ideologies in British and American Advertisements for Female Cosmetics第47-62页
        4.2.1 Introduction to Transitivity in CDA第47-49页
        4.2.2 Ideologies Represented by Transitivity in British and American Advertisements for Female Cosmetics第49-62页
    4.3 Modality as Representation of Ideologies in British and American Advertisements for Female Cosmetics第62-72页
        4.3.1 Introduction to Modality in CDA第62-64页
        4.3.2 Ideologies Represented by Modality in British and American Advertisements for Female Cosmetics第64-72页
    4.4 Personal System as Representation of Ideologyies in British and American Advertisements for Female Cosmetics第72-81页
        4.4.1 Introduction to Personal System in CDA第72-74页
        4.4.2 Ideologies Represented by Personal System in British and American Advertisements for Female Cosmetics第74-81页
    4.5 Summary第81-83页
Chapter Five Realization of Constructive Function through Discursive Practice of British and American Advertisements for Female Cosmetics第83-87页
    5.1 Production Process of British and American Advertisements for Female Cosmetics第83-84页
    5.2 Distribution Process of British and American Advertisements for Female Cosmetics第84-85页
    5.3 Consumption Process of British and American Advertisements for Female Cosmetics第85页
    5.4 Summary第85-87页
Chapter Six Social Practice of British and American Advertisements for Female Cosmetics第87-93页
    6.1 Influence of Women's Social Status on the Encoding of Ideologies in British and American Advertisemnts for Female Cosmetics第87-89页
    6.2 Influence of Views on Beauty on the Encoding of Ideologies in British and American Advertisements for Female Cosmetics第89-90页
    6.3 Influence of Economic Development on the Encoding of Ideologies in British and American Advertisements for Female Cosmetics第90-92页
    6.4 Summary第92-93页
Conclusion第93-96页
Bibliography第96-100页
Appendix第100-116页
Acknowledgements第116-117页
简历第117-118页
攻读学位期间所发表的论文第118页

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