| ACKNOWLEDGEMENTS | 第1-6页 |
| 摘要 | 第6-8页 |
| ABSTRACT | 第8-10页 |
| TABLE OF CONTENTS | 第10-14页 |
| LIST OF FIGURES | 第14-16页 |
| Chapter One INTRODUCTION | 第16-22页 |
| ·Research Background and Motivation | 第16-17页 |
| ·Objective and Significance of the Present Thesis | 第17-18页 |
| ·Research Questions | 第18页 |
| ·Data Collection and Research Methodology | 第18-19页 |
| ·Organization of the Present Thesis | 第19-22页 |
| Chapter Two LITERATURE REVIEW | 第22-38页 |
| ·Previous Studies on News Headlines | 第22-27页 |
| ·Previous studies on newspaper headlines | 第23-24页 |
| ·Previous studies on web news headlines | 第24-25页 |
| ·Comparisons between newspaper headlines and web news headlines | 第25-26页 |
| ·Summary | 第26-27页 |
| ·Some Terms Related to Meme and Memetics | 第27-32页 |
| ·Definition of meme and memetics | 第27-28页 |
| ·Meme and memeplex | 第28-29页 |
| ·Weak meme and strong meme | 第29-30页 |
| ·Host and vector | 第30页 |
| ·Life circle of a meme | 第30-32页 |
| ·Memetic Studies at Home and Abroad | 第32-36页 |
| ·Memetic studies abroad | 第32-33页 |
| ·Memetic studies in China | 第33-36页 |
| ·Summary | 第36-38页 |
| Chapter Three THEORETICAL FRAMEWORK | 第38-54页 |
| ·Related Terms in the Present Study | 第38-40页 |
| ·Definition of news headline | 第38-39页 |
| ·The concept of web news headline | 第39页 |
| ·Working definition of web news headline meme | 第39-40页 |
| ·Memes and Language | 第40-41页 |
| ·Language is a major carrier of memes | 第40页 |
| ·Memes influence the vitality of language | 第40-41页 |
| ·Transmission Modes of Language Meme | 第41页 |
| ·Transmission Modes of Web News Headline Meme | 第41-45页 |
| ·Genotype transmission mode of web news headline meme | 第41-43页 |
| ·Phenotype transmission mode of web news headline meme | 第43-45页 |
| ·Major Selection Criteria for Successful Meme | 第45-49页 |
| ·Selection criteria put forward by Richard Dawkins | 第45-46页 |
| ·Selection criteria proposed by Francis Heylighen | 第46-49页 |
| ·Summary | 第49页 |
| ·Conceptual Framework of the Present Thesis | 第49-54页 |
| ·Introduction of the Adaptation Theory | 第49-51页 |
| ·Contextual correlates of web news headline meme adaptability | 第51-54页 |
| Chapter Four INVESTIGATION INTO THE REASONS FOR THE FORMATION OF POPULAR WNH MEME | 第54-76页 |
| ·Major Selection Criteria for Popular Web News Headline Memes | 第54-67页 |
| ·Simplicity | 第54-57页 |
| ·Novelty | 第57-63页 |
| ·Authority | 第63-65页 |
| ·Utility | 第65-66页 |
| ·Coherence | 第66-67页 |
| ·Publicity | 第67页 |
| ·Network Technology Contributing to Popular Web News Headline Memes | 第67-69页 |
| ·Hyperlink technology | 第67-68页 |
| ·Priority for high click frequency | 第68页 |
| ·RSS technology | 第68-69页 |
| ·Summary | 第69页 |
| ·The Process of Dynamic Adaptation in Popular Web News Headline Meme Creation and Transmission | 第69-76页 |
| ·Adapt to readers’cognitive factors | 第70-71页 |
| ·Adapt to readers’emotive factors | 第71-73页 |
| ·Adapt to readers’social factors | 第73-74页 |
| ·Adapt to readers’physical factors | 第74-76页 |
| Chapter Five EXPLORATION OF THE EXISTING PROBLEMS WITH WNH FROM MEME'S EYE VIEW | 第76-80页 |
| ·The Meme and the Internet | 第76页 |
| ·Problems with Web News Headlines | 第76-78页 |
| ·Untruthfulness | 第77页 |
| ·Exaggeration | 第77页 |
| ·Vulgarness | 第77-78页 |
| ·Possible Solutions | 第78-80页 |
| Chapter Six CONCLUSION | 第80-84页 |
| ·Major Findings of the Present Study | 第80-81页 |
| ·Limitations of the Present Study | 第81-82页 |
| ·Suggestions for Further Study | 第82-84页 |
| REFERENCES | 第84-90页 |
| 附录：作者在攻读硕士学位期间发表的论文 | 第90页 |
