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Strategic Implications of Fiats Turnaround in Automobile Business

Table of figures and tables第4-5页
Abstract(Chinese)第5-14页
Abstract第14页
Introduction第15-17页
Chapter 1_Theoretical review and the analytical framework第17-30页
    1.1_To identify sources of superior firm performance第17-24页
    1.2_To guide firms to perform better第24-29页
    1.3_A framework for examining Fiat's turnaround第29-30页
Chapter 2_Fiat's recent experience from decline to turnaround第30-43页
    2.1_An overview of the Fiat Group第30-33页
    2.2_From decline and distress to turnaround and growth第33-36页
    2.3_Focusing on Fiat Group Automobiles(FGA)第36-43页
Chapter 3_Causes of FGA's decline and distress第43-48页
    3.1_External causes第43-45页
    3.2_Internal causes第45-48页
Chapter 4_FGA's strategies for turnaround and related constraints第48-55页
    4.1_FGA's turnaround strategies第48-53页
    4.2_Constraints on such strategies第53-55页
Chapter 5_Conclusions and strategic implications第55-58页
    5.1_Conclusions第55页
    5.2_Strategic implications第55-58页
Appendix第58-60页
    A.1_Selected financial data of Fiat Group from 1999 to 2004第58-59页
    A.2_Selected financial data of Fiat Group from 2004 to 2008第59-60页
References第60-63页
Acknowledgements第63-64页

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