| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-17页 |
| Chapter 1 Introduction | 第17-20页 |
| 1.1 The Aim of the Thesis | 第17页 |
| 1.2 The Significance of the Thesis | 第17-18页 |
| 1.3 Research Methods of the Thesis | 第18页 |
| 1.4 The Logical Structure of the Thesis | 第18-20页 |
| Chapter 2 Literature Review | 第20-31页 |
| 2.1 The Concept of OEM and ODM | 第20-22页 |
| 2.2 The Concept of Product Innovation | 第22-25页 |
| 2.3 Product Innovation Modes of Enterprises | 第25-26页 |
| 2.4 Theoretical Summary of Product Innovation | 第26-31页 |
| 2.4.1 The New Theory of Innovation | 第26-29页 |
| 2.4.2 Related Product Innovation Theoretical Summary | 第29-31页 |
| Chapter 3 Case Description | 第31-41页 |
| 3.1 General Introduction of AG company | 第31-35页 |
| 3.1.1 AG Company’s Main Products and Markets | 第31-33页 |
| 3.1.2 AG Company’s Organization Structure and Operation Pattern | 第33-35页 |
| 3.2 Industrial Competitive Environment of AG company | 第35页 |
| 3.3 Current Situation of Innovation of AG company | 第35-39页 |
| 3.3.1 Current Situation of AG’s R & D department | 第35-36页 |
| 3.3.2 Current Situation of AG’s Product Innovation | 第36-38页 |
| 3.3.3 Current Situation of Innovation of Furniture Industry | 第38-39页 |
| 3.4 Main Problems in Product Innovation | 第39-41页 |
| 3.4.1 Single Product Innovation Mode | 第39页 |
| 3.4.2 Lack of Product Intellectual Property Protection | 第39页 |
| 3.4.3 Lack of Rational Allocation of Corporate Resources | 第39-41页 |
| Chapter 4 Case Analysis | 第41-59页 |
| 4.1 Analysis on the combination of product innovation of enterprises | 第41-50页 |
| 4.1.1 Analysis on three modes of product innovation from technology perspective | 第41-45页 |
| 4.1.2 Analysis on product innovation from marketing perspective | 第45-50页 |
| 4.2 SWOT Analysis on Product Innovation of AG Company | 第50-59页 |
| 4.2.1 The Internal Advantages of Product Innovation(S) | 第50-51页 |
| 4.2.2 The Internal Weakness of Product Innovation(W) | 第51-52页 |
| 4.2.3 The external opportunity of the development of product innovation (O) | 第52-53页 |
| 4.2.4 The external threat of the development of Product Innovation (T) | 第53-59页 |
| Chapter 5 Suggestions on Product Innovation of AG Company | 第59-68页 |
| 5.1 The Implementation of a Comprehensive Product Innovation System | 第59-63页 |
| 5.1.1 Combination innovative modes to win technology innovation ability | 第59-60页 |
| 5.1.2 Combination selection of sales markets to achieve efficient product innovation | 第60-63页 |
| 5.2 Improve the Product Intellectual Property Protection | 第63-64页 |
| 5.2.1 Timely Application for Product Patent | 第63页 |
| 5.2.2 Enhance precautious awareness of intellectual product infringement | 第63-64页 |
| 5.2.3 Guidance and Service Function from Relevant National Department | 第64页 |
| 5.3 Optimize the whole Company System and Strategy | 第64-68页 |
| 5.3.1 Strive to transform production line and production technology | 第64-65页 |
| 5.3.2 Enhance the enterprise financing capacity by fully use of funding policy ofFinancial and credit support | 第65页 |
| 5.3.3 Strengthen exploration of intellectual resources and cultivate transformationconsciousness | 第65-66页 |
| 5.3.4 Establish subcontract and partnership among enterprises | 第66页 |
| 5.3.5 Set up risk evaluation system | 第66-68页 |
| Chapter 6 Conclusion | 第68-70页 |
| REFERENCES | 第70-72页 |
