| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-16页 |
| Chapter I Introduction | 第16-20页 |
| 1.1 Research Background | 第16-17页 |
| 1.2 Study topic and its significance | 第17-18页 |
| 1.3 Literature study and case study | 第18页 |
| 1.4 Research framework | 第18-20页 |
| Chapter II Literature Review | 第20-26页 |
| 2.1 Key Concept and Relevant Theories | 第20-24页 |
| 2.1.1 New energy vehicles (NEVs) | 第20页 |
| 2.1.2 Internationalization strategy | 第20-22页 |
| 2.1.3 Localization strategy | 第22-23页 |
| 2.1.4 International Motivation Theory | 第23-24页 |
| 2.2 Analytical tools | 第24-25页 |
| 2.2.1 PEST Model | 第24页 |
| 2.2.2 Porter Five-force Model | 第24-25页 |
| 2.3 Summary | 第25-26页 |
| Chapter III Case Description | 第26-37页 |
| 3.1 Status Quo of the Industry | 第26-27页 |
| 3.2 Profile of BYD (Focus on its internationalized process) | 第27-28页 |
| 3.3 Development History | 第28-31页 |
| 3.3.1 Entry into the Auto Industry | 第29-30页 |
| 3.3.2 Implementing international strategy when domestic business stagnated | 第30-31页 |
| 3.4 BYD’s motivation for internationalization | 第31-32页 |
| 3.4.1 Market-seeking | 第31页 |
| 3.4.2 Seeking strategic assets to improve international competitiveness | 第31-32页 |
| 3.5 BYD overseas market entry model and international strategic layout results | 第32-33页 |
| 3.6 The US market environment | 第33-34页 |
| 3.7 BYD’s challenges in the US market | 第34-37页 |
| 3.7.1 Cross-cultural differences | 第34-35页 |
| 3.7.2 Parent company’s challenge to management of the US subsidiary | 第35-36页 |
| 3.7.3 Problems of communicating with US government and organization | 第36-37页 |
| Chapter IV Case Analysis | 第37-55页 |
| 4.1 Analysis of the Environment of BYD's Internationalization | 第37-46页 |
| 4.1.1 Analysis of the External Environment | 第37-41页 |
| 4.1.2 Analysis of Industrial Environment | 第41-43页 |
| 4.1.3 Enterprise internal environment analysis: | 第43-44页 |
| 4.1.4 SWOT Analysis | 第44-46页 |
| 4.2 The Options of BYD’s Internationalizations Strategy | 第46-48页 |
| 4.3 Analysis of US Market Entry Mode | 第48-53页 |
| 4.3.1 Analysis of US Market Environment | 第48-51页 |
| 4.3.2 The determinants and options of US market entry mode | 第51-53页 |
| 4.4 Evaluation on BYD’s performance in the US market | 第53页 |
| 4.5 Summary | 第53-55页 |
| Chapter V Basic Suggestion | 第55-59页 |
| 5.1 Suggestions on BYD’s International Strategy in the US Market | 第55-59页 |
| 5.1.1 Develop a Localization Strategy | 第55-57页 |
| 5.1.2 Select management strategies according to development stages | 第57页 |
| 5.1.3 Form strategic alliances with local government and organizations | 第57-58页 |
| 5.1.4 Strengthen talent development and stimulation | 第58页 |
| 5.1.5 Strengthen technological innovation, improve product competitiveness | 第58-59页 |
| Chapter VI Conclusion and Research Prospects | 第59-62页 |
| 6.1 Conclusion | 第59-60页 |
| 6.2 Other problems that need further research | 第60-62页 |
| Reference | 第62-63页 |
