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“一带一路”背景下中国建设银行国际化战略的困境与对策研究

ACKNOWLEDGEMENTS第4-5页
ABSTRACT第5页
摘要第6-7页
LIST OF ABBREVIATIONS第7-18页
1.Introduction第18-24页
    1.1 Background of the Research第18-19页
    1.2 Objectives of the Research第19-21页
    1.3 Significance of the Research第21页
    1.4 Methods and Frameworks of the Research第21-24页
2. Literature Review第24-34页
    2.1 Basic Concepts第24-27页
        2.1.1 Belt and Road Strategy第24-25页
        2.1.2 Enterprise Internationalization Strategy第25-26页
        2.1.3 Bank Internationalization第26-27页
    2.2 Review on the Theories of the Commercial Bank Internationalization Strategy第27-32页
        2.2.1 Motivation Theory of Banking Internationalization第27-29页
        2.2.2 Theory of Industrial Competitive Strategy第29-30页
        2.2.3 Development Process of Internationalization Strategies第30页
        2.2.4 Development Plan of Internationalization Strategies第30-32页
    2.3 Summary第32-34页
3. Case description第34-53页
    3.1 Corporation Profile of CCB第34-35页
    3.2 Business Operation of CCB第35-37页
    3.3 Overview of CCB’s Financial Development Strategies第37-41页
    3.4 CCB’s Internationalization Strategies第41-49页
    3.5 The Opportunities and Challenges of CCB’s Internationalization Strategies on BR第49-52页
    3.6 Summary第52-53页
4. Case analysis第53-89页
    4.1 Analysis of the Domestic and Overseas Environment第53-60页
        4.1.1 Analysis of Overseas Market Development第53-54页
        4.1.2 Analysis of Domestic Market Development第54-60页
    4.2 Analysis of CCB’s Internationalization Strategy第60-74页
        4.2.1 Competitive Analysis第60-61页
        4.2.2 Globalization Layout Analysis第61-64页
        4.2.3 Service Strategy Analysis第64-66页
        4.2.4 Organization Effectiveness Analysis第66-69页
        4.2.5 Risk Control and Management Analysis第69-74页
    4.3 The Implementation of CCB’s Internationalization Strategy on BR第74-81页
        4.3.1 Accelerate the Joint Development at Home and Abroad第74-75页
        4.3.2 Seize the Financial Opportunities of“Along the Way”第75-76页
        4.3.3 Improve the Comprehensive Financial Service第76-78页
        4.3.4 Promote the Internationalization of RMB第78-79页
        4.3.5 Abundant Capital Power and Strong Background of Shareholders第79-81页
    4.4 Challenges of CCB’s Internationalization Strategy第81-88页
        4.4.1 The Existence Problem of International Management第81页
        4.4.2 The Irrationality of Business Development Structure第81-82页
        4.4.3 Lack of Innovation and Competitiveness on Enterprise Service第82-83页
        4.4.4 Lack of Collaboration with Overseas Institution第83-84页
        4.4.5 Lack of Cross-Border Management Talent第84-85页
        4.4.6 Risk Management on Transnational Operation第85-88页
    4.5 Summary第88-89页
5. Conclusions and Suggestions第89-100页
    5.1 Conclusions第89页
    5.2 Suggestions第89-99页
        5.2.1 Apply Localization strategy to International Management第90-91页
        5.2.2 Optimize the structure of Products and Services第91-92页
        5.2.3 Strengthen Innovation and Enhance the Core Competitiveness第92-95页
        5.2.4 Enhance the Cooperation Strategy in the Overseas Expansion第95-96页
        5.2.5 Strengthen Overseas Talent Development第96-98页
        5.2.6 Strengthen Rish Management in Cross-Region Investment第98-99页
    5.3. Summary第99-100页
REFERENCES第100-101页

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