ACKNOWLEDGEMENTS | 第4-5页 |
ABSTRACT | 第5页 |
摘要 | 第6-7页 |
LIST OF ABBREVIATIONS | 第7-18页 |
1.Introduction | 第18-24页 |
1.1 Background of the Research | 第18-19页 |
1.2 Objectives of the Research | 第19-21页 |
1.3 Significance of the Research | 第21页 |
1.4 Methods and Frameworks of the Research | 第21-24页 |
2. Literature Review | 第24-34页 |
2.1 Basic Concepts | 第24-27页 |
2.1.1 Belt and Road Strategy | 第24-25页 |
2.1.2 Enterprise Internationalization Strategy | 第25-26页 |
2.1.3 Bank Internationalization | 第26-27页 |
2.2 Review on the Theories of the Commercial Bank Internationalization Strategy | 第27-32页 |
2.2.1 Motivation Theory of Banking Internationalization | 第27-29页 |
2.2.2 Theory of Industrial Competitive Strategy | 第29-30页 |
2.2.3 Development Process of Internationalization Strategies | 第30页 |
2.2.4 Development Plan of Internationalization Strategies | 第30-32页 |
2.3 Summary | 第32-34页 |
3. Case description | 第34-53页 |
3.1 Corporation Profile of CCB | 第34-35页 |
3.2 Business Operation of CCB | 第35-37页 |
3.3 Overview of CCB’s Financial Development Strategies | 第37-41页 |
3.4 CCB’s Internationalization Strategies | 第41-49页 |
3.5 The Opportunities and Challenges of CCB’s Internationalization Strategies on BR | 第49-52页 |
3.6 Summary | 第52-53页 |
4. Case analysis | 第53-89页 |
4.1 Analysis of the Domestic and Overseas Environment | 第53-60页 |
4.1.1 Analysis of Overseas Market Development | 第53-54页 |
4.1.2 Analysis of Domestic Market Development | 第54-60页 |
4.2 Analysis of CCB’s Internationalization Strategy | 第60-74页 |
4.2.1 Competitive Analysis | 第60-61页 |
4.2.2 Globalization Layout Analysis | 第61-64页 |
4.2.3 Service Strategy Analysis | 第64-66页 |
4.2.4 Organization Effectiveness Analysis | 第66-69页 |
4.2.5 Risk Control and Management Analysis | 第69-74页 |
4.3 The Implementation of CCB’s Internationalization Strategy on BR | 第74-81页 |
4.3.1 Accelerate the Joint Development at Home and Abroad | 第74-75页 |
4.3.2 Seize the Financial Opportunities of“Along the Way” | 第75-76页 |
4.3.3 Improve the Comprehensive Financial Service | 第76-78页 |
4.3.4 Promote the Internationalization of RMB | 第78-79页 |
4.3.5 Abundant Capital Power and Strong Background of Shareholders | 第79-81页 |
4.4 Challenges of CCB’s Internationalization Strategy | 第81-88页 |
4.4.1 The Existence Problem of International Management | 第81页 |
4.4.2 The Irrationality of Business Development Structure | 第81-82页 |
4.4.3 Lack of Innovation and Competitiveness on Enterprise Service | 第82-83页 |
4.4.4 Lack of Collaboration with Overseas Institution | 第83-84页 |
4.4.5 Lack of Cross-Border Management Talent | 第84-85页 |
4.4.6 Risk Management on Transnational Operation | 第85-88页 |
4.5 Summary | 第88-89页 |
5. Conclusions and Suggestions | 第89-100页 |
5.1 Conclusions | 第89页 |
5.2 Suggestions | 第89-99页 |
5.2.1 Apply Localization strategy to International Management | 第90-91页 |
5.2.2 Optimize the structure of Products and Services | 第91-92页 |
5.2.3 Strengthen Innovation and Enhance the Core Competitiveness | 第92-95页 |
5.2.4 Enhance the Cooperation Strategy in the Overseas Expansion | 第95-96页 |
5.2.5 Strengthen Overseas Talent Development | 第96-98页 |
5.2.6 Strengthen Rish Management in Cross-Region Investment | 第98-99页 |
5.3. Summary | 第99-100页 |
REFERENCES | 第100-101页 |