| Chapter One Introduction | 第1-17页 |
| ·Significance of Critical Studies on Subject Positioning | 第11-12页 |
| ·Purposes of the Present Study | 第12-14页 |
| ·Motivations for the Present Study | 第13页 |
| ·Research Questions | 第13-14页 |
| ·Theoretical Framework | 第14-15页 |
| ·Organization of the Thesis | 第15-17页 |
| Chapter Two Literature Review | 第17-30页 |
| ·Overview | 第17页 |
| ·Althusser's Understanding of Subject, Ideology and Interpellation | 第17-20页 |
| ·Defining Subject Positioning | 第20-21页 |
| ·Foreign Studies on Subject Positioning | 第21-25页 |
| ·Fairclough's Critical Discourse Analytical Approach | 第21-24页 |
| ·Laclau and Mouffe's Discourse Theoretical Approach | 第24-25页 |
| ·Domestic Studies on Subject Positioning | 第25-26页 |
| ·Generic Intertextual Approach | 第25页 |
| ·Systematic-Functional Approach | 第25-26页 |
| ·Research on Chinese Real Estate Advertisements | 第26-28页 |
| ·Linguistic Studies on Chinese Real Estate Advertisements | 第26-27页 |
| ·Literary Critical Approach to Studying Chinese Real Estate Advertisements | 第27页 |
| ·Psychological Approach to Studying Chinese Real Estate Advertisements | 第27-28页 |
| ·Inspirations Derived from the Literature Review | 第28页 |
| ·Summary | 第28-30页 |
| Chapter Three Theoretical Framework | 第30-49页 |
| ·Overview | 第30页 |
| ·Defining a Critical Approach | 第30-47页 |
| ·On Critical Discourse Analysis | 第30-33页 |
| ·Fairclough's Three-Dimensional Model of Discourse | 第33-47页 |
| ·Experiential and Interpersonal Metafunctions of Functional Grammar | 第35-44页 |
| ·Experiential Metafunction | 第36-40页 |
| ·Interpersonal Metafunction | 第40-44页 |
| ·Maslow's Theory of a Hierarchy of Needs | 第44-47页 |
| ·Physiological Needs | 第45页 |
| ·Safety Needs | 第45-46页 |
| ·Belongingness and Love Needs | 第46页 |
| ·Esteem Needs | 第46页 |
| ·Self-Actualization Needs | 第46-47页 |
| ·Summary and Operational Definitions | 第47-49页 |
| ·Summary | 第47页 |
| ·Operational Definitions | 第47-49页 |
| Chapter Four Analysis | 第49-82页 |
| ·Data Collections and Overview | 第49页 |
| ·Positioning Readers as Potential Beneficiaries of Material Interests | 第49-63页 |
| ·Description | 第50-56页 |
| ·Interpretation | 第56-61页 |
| ·Explanation | 第61-63页 |
| ·Positioning Readers as Potential Members of a Community | 第63-71页 |
| ·Positioning Readers as Potential Wealthy Intellectuals | 第63-67页 |
| ·Description | 第64页 |
| ·Interpretation | 第64-66页 |
| ·Explanation | 第66-67页 |
| ·Positioning Readers as Potential Managers | 第67-71页 |
| ·Description | 第68-69页 |
| ·Interpretation | 第69-70页 |
| ·Explanation | 第70-71页 |
| ·Positioning Readers as Potential Caring Family Members | 第71-76页 |
| ·Description | 第72-73页 |
| ·Interpretation | 第73-75页 |
| ·Explanation | 第75-76页 |
| ·Positioning Readers as Potential Celebrities | 第76-81页 |
| ·Description | 第77-79页 |
| ·Interpretation | 第79-80页 |
| ·Explanation | 第80-81页 |
| ·Summary | 第81-82页 |
| Chapter Five Conclusion | 第82-86页 |
| ·Major Findings and Discussion | 第82-84页 |
| ·Limitations of the Present Study | 第84-85页 |
| ·Suggestions for Future Research | 第85-86页 |
| References | 第86-89页 |
| Appendices | 第89-93页 |
