| 摘要 | 第4-6页 |
| ABSTRACT | 第6-7页 |
| Abbreviations in the Thesis | 第12-13页 |
| Chapter One INTRODUCTION | 第13-17页 |
| 1.1 Research Background | 第13-15页 |
| 1.2 Purpose and Significance of the Research | 第15页 |
| 1.3 The Structure of the Thesis | 第15-17页 |
| Chapter Two LITERATURE REVIEW | 第17-27页 |
| 2.1 Multimodal Discourse Analysis and Its Development | 第17-20页 |
| 2.1.1 The definition of multimodality | 第17-18页 |
| 2.1.2 The development from discourse analysis to multimodal discourseanalysis | 第18-20页 |
| 2.2 Review of Multimodal Discourse Analysis Studies | 第20-24页 |
| 2.2.1 Overseas studies | 第20-22页 |
| 2.2.2 Domestic studies | 第22-24页 |
| 2.3 Review of Studies on Promos for Olympic Bid | 第24-27页 |
| 2.3.1 The definition and significance of promos for Olympic bid | 第25页 |
| 2.3.2 Previous studies on promos for Olympic bid | 第25-27页 |
| Chapter Three THEORETICAL FRAMEWORK | 第27-36页 |
| 3.1 Systemic-Functional Grammar and Visual Grammar | 第27-34页 |
| 3.1.1 Systemic-functional grammar | 第27-28页 |
| 3.1.2 Visual grammar | 第28-34页 |
| 3.2 Aural Grammar | 第34页 |
| 3.3 O’Halloran’s Analytical Framework for Film Discourse | 第34-36页 |
| Chapter Four RESEARCH METHODOLOGY | 第36-39页 |
| 4.1 Research Questions | 第36页 |
| 4.2 Data Collection | 第36-37页 |
| 4.3 Data Analysis | 第37-39页 |
| Chapter Five RESULTS AND DISCUSSION | 第39-70页 |
| 5.1 Visual Modality in the Promos for Olympic Bid | 第39-60页 |
| 5.1.1 Representational meaning | 第39-46页 |
| 5.1.2 Interactive meaning | 第46-56页 |
| 5.1.3 Compositional meaning | 第56-60页 |
| 5.2 Auditory Modality in the Promos for Olympic Bid | 第60-65页 |
| 5.3 Relations between different modalities in the promos for Olympic bid | 第65-70页 |
| 5.3.1 Modalities in the promos | 第66页 |
| 5.3.2 Relations between the two modalities in the promos | 第66-70页 |
| Chapter Six CONCLUSION | 第70-73页 |
| 6.1 Major Findings of the Present Research | 第70-71页 |
| 6.2 Limitations and Suggestions for Further Study | 第71-73页 |
| References | 第73-76页 |
| Acknowledgements | 第76-77页 |
| Publication | 第77页 |
