| Abstract | 第4页 |
| 摘要 | 第5-8页 |
| Chapter One Introduction | 第8-11页 |
| 1.1 Research background | 第8-9页 |
| 1.2 Research questions | 第9-10页 |
| 1.3 Significance of the study | 第10页 |
| 1.4 Organization of the paper | 第10-11页 |
| Chapter Two Literature Review | 第11-27页 |
| 2.1 Clause relations and the Problem-Solution pattern | 第11-17页 |
| 2.1.1 Clause relations | 第11-12页 |
| 2.1.2 The Problem-Solution pattern | 第12-16页 |
| 2.1.3 Previous studies on the Problem-Solution pattern | 第16-17页 |
| 2.2 Contrastive discourse | 第17-20页 |
| 2.2.1 Origin and function of contrastive discourses | 第17-18页 |
| 2.2.2 Contrastive discourses at home and abroad | 第18-20页 |
| 2.3 Advertisements | 第20-27页 |
| 2.3.1 The definition and classification of advertisements | 第20-22页 |
| 2.3.2 Previous studies of advertisement | 第22-25页 |
| 2.3.3 Previous study of the Problem-Solution pattern in advertisement | 第25-27页 |
| Chapter Three Methodology | 第27-29页 |
| 3.1 Data collection | 第27-28页 |
| 3.2 Analytical procedure | 第28-29页 |
| Chapter Four Data Analysis | 第29-57页 |
| 4.1 Analysis of the frequency of the elements in the P-S pattern | 第29-38页 |
| 4.1.1 Frequency of the elements in the P-S pattern in Chinese advertisements | 第29-32页 |
| 4.1.2 Frequency of the elements in the P-S pattern in English advertisements | 第32-35页 |
| 4.1.3 Contrastive analysis of the P-S pattern in English and Chinese advertisements | 第35-38页 |
| 4.2 Analysis of lexical signals in the P-S pattern | 第38-43页 |
| 4.2.1 Analysis of lexical signals in Chinese advertisements | 第39-40页 |
| 4.2.2 Analysis of lexical signals in English advertisements | 第40-41页 |
| 4.2.3 Contrastive analysis of lexical signals of P-S pattern in English and Chinese advertisements | 第41-43页 |
| 4.3 Analysis of clause relations in the P-S pattern | 第43-51页 |
| 4.3.1 Analysis of clause relations in the P-S pattern in Chinese advertisements | 第43-46页 |
| 4.3.2 Analysis of clause relations in the P-S pattern in English advertisements | 第46-48页 |
| 4.3.3 Clause relations in the P-S pattern in English and Chinese advertisements | 第48-51页 |
| 4.4 Analysis of multi-layering in the P-S pattern in English and Chinese advertisements | 第51-54页 |
| 4.5 Analysis of the participants in the P-S pattern in English and Chinese advertisements | 第54-57页 |
| Chapter Five Conclusion | 第57-61页 |
| 5.1 Major findings | 第57-60页 |
| 5.1.1 Similarities between English and Chinese advertisements | 第57-58页 |
| 5.1.2 Differences between English and Chinese advertisements | 第58-60页 |
| 5.2 Limitations of the study | 第60-61页 |
| References | 第61-64页 |
| Appendix | 第64-67页 |
| Acknowledgements | 第67页 |
