| 摘要 | 第1-6页 |
| ABSTRACT | 第6-10页 |
| Chapter One Introduction | 第10-15页 |
| ·Research background | 第10-11页 |
| ·Theoretical framework and innovation | 第11-12页 |
| ·Research object and practical significance | 第12-13页 |
| ·Organization of this study | 第13-15页 |
| Chapter Two Literature Review | 第15-28页 |
| ·Review of Code-switching | 第15-23页 |
| ·Definition of Code-switching | 第15-16页 |
| ·Code-switching and borrowing | 第16-17页 |
| ·Types of Code-switching | 第17-19页 |
| ·Different Approaches to Studies of Code-switching | 第19-23页 |
| ·The sociolinguistic approach | 第19页 |
| ·The grammatical approach | 第19-20页 |
| ·The Conversational Analysis appoach | 第20-21页 |
| ·The psycholingusitic approach | 第21-22页 |
| ·The pragmatic approach | 第22-23页 |
| ·Review on Internet advertisements | 第23-28页 |
| ·Definition of advertisement and Internet advertisements | 第23-24页 |
| ·Fonns of Internet advertisements | 第24页 |
| ·Previous researches on advertisement and Internet advertisements | 第24-28页 |
| Chapter Three Theoretical Framework | 第28-36页 |
| ·Adaptation theory | 第28-32页 |
| ·Three key features of natural language | 第28-29页 |
| ·Four angles of investigation | 第29-32页 |
| ·Contextual correlates of adaptability | 第29-30页 |
| ·Structural objects of adaptability | 第30-31页 |
| ·Dynamics of adaptability | 第31页 |
| ·Salience of the adaptation processes | 第31-32页 |
| ·Adaptation Model of Code-switching | 第32-36页 |
| ·Adaptation to linguistic reality | 第34-35页 |
| ·Adaptation to social conventions | 第35页 |
| ·Adaptation to psychological motivations | 第35-36页 |
| Chapter Four Research Methodology | 第36-40页 |
| ·Research design and procedures | 第36-37页 |
| ·Data collection and processing | 第37-40页 |
| Chapter Five The Adaptability of Chinese-English Code-switching in Chinese InternetAdvertisements | 第40-54页 |
| ·Code-switching as adaptation to the linguistic reality | 第40-46页 |
| ·Adaptation relating to linguistic conventions | 第41-42页 |
| ·Adaptation relating to foreign products | 第42-43页 |
| ·Adaptation relating to foreign names | 第43-44页 |
| ·Adaptation relating to homophony | 第44-45页 |
| ·Adaptation relating to other irreplaceable foreign concepts | 第45-46页 |
| ·Code-switching as adaptation to the social conventions | 第46-48页 |
| ·Code-switching as adaptation to the psychological motivations | 第48-54页 |
| ·Code-switching as identity-establishing strategy | 第48-49页 |
| ·Code-switching as economy strategy | 第49-50页 |
| ·Code-switching as person-transformation strategy | 第50页 |
| ·Code-switching as attention-drawing strategy | 第50-52页 |
| ·Code-switching as item-explaining strategy | 第52-54页 |
| Chapter Six Conclusion | 第54-58页 |
| ·Summary | 第54-56页 |
| ·Limitations and suggestions for future researches | 第56-58页 |
| References | 第58-64页 |
| Appendix | 第64-74页 |
| 个人简介 | 第74-75页 |
| 导师简介 | 第75-78页 |
| 获得成果目录清单 | 第78-79页 |
| Acknowledgements | 第79页 |
