| Acknowledgements | 第1-7页 |
| Abstract | 第7-9页 |
| 内容摘要 | 第9-10页 |
| Chapter One Introduction | 第10-12页 |
| ·Introduction and Significance of the Study | 第10-11页 |
| ·The Structure of this Thesis | 第11页 |
| ·Summary | 第11-12页 |
| Chapter Two Features of Advertisement | 第12-16页 |
| ·Definition of Advertisement | 第12-13页 |
| ·Classification of Advertisement | 第13-14页 |
| ·Previous Study of Advertising Language | 第14-15页 |
| ·Summary | 第15-16页 |
| Chapter Three Theoretical Foundation:Iconicity | 第16-20页 |
| ·Definition of Iconicity | 第16-17页 |
| ·Classification of Iconicity | 第17-19页 |
| ·Summary | 第19-20页 |
| Chapter Four Imagic Iconicity in Advertising Language | 第20-33页 |
| ·Phonological Iconicity in Advertising Language | 第20-28页 |
| ·Definition and Classification of Phonological Iconicity | 第20页 |
| ·Direct Phonological Iconicity in Advertising Language | 第20-23页 |
| ·Indirect Phonological Iconicity in Advertising Language | 第23-28页 |
| ·Graphological Iconicity in Advertising Language | 第28-32页 |
| ·Summary | 第32-33页 |
| Chapter Five Diagrammatical Iconicity in Advertising Language | 第33-53页 |
| ·Symmetrical Iconicity in Advertising Language | 第33-40页 |
| ·Definition of Symmetrical Iconicity | 第33-34页 |
| ·Antisymmetry in Advertising Language | 第34-37页 |
| ·Translative Symmetry in Advertising Language | 第37-40页 |
| ·Quantity Iconicity in Advertising Language | 第40-46页 |
| ·Definition of Quantity Iconicity | 第40-42页 |
| ·Quantity Iconicity in Advertising Language | 第42-46页 |
| ·Quantity Iconicity through Repetition | 第42-45页 |
| ·Quantity Iconicity through Linguistic Length and Complexity | 第45-46页 |
| ·Markedness Iconicity in Advertising Language | 第46-52页 |
| ·Definition and Scope of Markedness Iconicity | 第46-48页 |
| ·Violation of Normal Collocation | 第48页 |
| ·Parody | 第48-49页 |
| ·Hyperbole | 第49-52页 |
| ·Summary | 第52-53页 |
| Chapter Six Conclusion | 第53-55页 |
| ·Major Findings of the Whole Study | 第53-54页 |
| ·Limitations and Prospects | 第54-55页 |
| References | 第55-58页 |
