Acknowledgments | 第1-8页 |
Abstract in English | 第8-10页 |
Abstract in Chinese | 第10-11页 |
Contents | 第11-15页 |
List of Tables and Figures | 第15-16页 |
Chapter One Introduction | 第16-24页 |
·Research Orientation | 第16-17页 |
·The Object of Research | 第17-18页 |
·Rationale for the Study | 第18-19页 |
·The Objectives of the Study | 第19-21页 |
·Research Methodology | 第21-22页 |
·Outline of the Thesis | 第22-24页 |
Chapter Two Literature Review | 第24-34页 |
·Introduction | 第24页 |
·Studies of Memetics | 第24-29页 |
·The Origin of Meme and Memetics | 第24-26页 |
·Defining and Categorizing Meme | 第26-27页 |
·The Development of Memetics in Western Countries | 第27-28页 |
·The Development of Memetics in China | 第28-29页 |
·Review on Cyber Language and Popular Words in the Cyberworld | 第29-33页 |
·Stages of The Study On Cyber Language and Popular Words in the Cyberworld | 第30-31页 |
·Previous Researches on Cyber Language and Popular Words in the Cyberworld | 第31-33页 |
·Summary | 第33-34页 |
Chapter Three Research Methodology and Data Collection Process | 第34-41页 |
·Introduction | 第34页 |
·Methodology for the Study | 第34-36页 |
·Methodology for the Study Considered | 第34-36页 |
·Methodology for the Present Research | 第36页 |
·Procedure for Collecting Data | 第36-38页 |
·Description of Questionnaire | 第38-39页 |
·The Coding Framework | 第39页 |
·Summary | 第39-41页 |
Chapter Four Basic Analyses of Chinese Popular Words Used in the Cyberworld | 第41-48页 |
·Introduction | 第41页 |
·The Popularity of Chinese Popular Words Used in the Cyberworld | 第41-43页 |
·Analyzing Popular Words of Cyberworld from the Perspective of Semantics | 第43-46页 |
·Introduction | 第43-44页 |
·The Categorization of Meaning and these Words | 第44-46页 |
·Summary | 第46-48页 |
Chapter Five Analyzing Chinese Popular Words in the Cyberworld from the Perspectives of Pragmatics and Memetics | 第48-65页 |
·Introduction | 第48页 |
·Why Have these Words Become Popular from the Perspective of Memetics | 第48-52页 |
·A General Theory of Memetics and these Words | 第48-51页 |
·Strong Memes and these Words | 第51-52页 |
·Analyzing Popular Words from the Perspective of Pragmatics | 第52-54页 |
·The Basic Framework of Pragmatics | 第52-54页 |
·The General Theory of Pragmatics | 第52-53页 |
·The Relationship between Semantics and Pragmatics | 第53-54页 |
·Changes in the Meaning of Popular Words Used in the Cyberworld | 第54-59页 |
·Extending and Transforming of these Words' Meaning | 第54-57页 |
·The Features of the Cyberworld Context and these Changes | 第57-59页 |
·Why Have these Changes Taken from the Perspective of Memetics | 第59-64页 |
·Genotype and these Changes | 第59-61页 |
·The Lifecycle of a Meme and these Changes | 第61-62页 |
·The "Transmitted" Context and these Changes | 第62-64页 |
·Summary | 第64-65页 |
Chapter Six Conclusion | 第65-68页 |
·Major Findings from the Study | 第65-66页 |
·Implications of the Study | 第66-67页 |
·Limitations of the Study | 第67-68页 |
Bibliography | 第68-71页 |
Appendix | 第71-74页 |