| Synopsis | 第1-8页 |
| Chapter One Introduction | 第8-12页 |
| ·Research goals | 第9-10页 |
| ·Research questions and methodology | 第10-11页 |
| ·Organization of the Thesis | 第11-12页 |
| Chapter Two Literature Review | 第12-21页 |
| ·Studies of Presupposition | 第12-16页 |
| ·Historical background | 第12-13页 |
| ·Semantic Approach | 第13-14页 |
| ·Pragmatic Approach | 第14-16页 |
| ·Studies of cosmeticad vertising | 第16-21页 |
| ·Definition of advertising and its language | 第17-18页 |
| ·Previous studies on advertising | 第18-21页 |
| Chapter Three Theoretical Basis of the Thesis | 第21-28页 |
| ·The Theory of Semantic Presupposition | 第21-24页 |
| ·Semantic Approach to Presupposition | 第21-22页 |
| ·Problems in the Semantic Approach | 第22-24页 |
| ·Defeasibility | 第23页 |
| ·Projection Problem | 第23-24页 |
| ·The Theory of Pragmatic Presupposition | 第24-26页 |
| ·Definitions of Pragmatic Presupposition | 第24-25页 |
| ·Properties of Pragmatic Presupposition | 第25-26页 |
| ·Presupposition Triggers | 第26页 |
| ·Hallida y’s Interpersonal Meta-function and Presupposition | 第26-28页 |
| Chapter Four Application of Pragmatic Presupposition in Cosmetic Advertising | 第28-43页 |
| ·A Brief Introduction to the Feature of Chinese Advertising Language | 第28-30页 |
| ·Lexical Features | 第28-29页 |
| ·Syntactical Features | 第29-30页 |
| ·Rhetorical Features | 第30页 |
| ·Classification of Presupposition in Advertising Language | 第30-37页 |
| ·Existential Presupposition in Advertising Language | 第31-32页 |
| ·State Presupposition in Advertising Language | 第32-34页 |
| ·Belief Presupposition in Advertising Language | 第34-35页 |
| ·Behavior Presupposition in Advertising Language | 第35-37页 |
| ·Analysis the Functions of Pragmatic Presupposition in Advertisement | 第37-40页 |
| ·Pragmatic Presupposition and Advertising Language | 第37-40页 |
| ·Pragmatic Presupposition and Conciseness of Advertising Language | 第37-39页 |
| ·Pragmatic Presupposition and Diversity of Advertising Language | 第39页 |
| ·Pragmatic Presupposition and Humor of Advertising Language | 第39-40页 |
| ·A Quantitative Analysis of Distribution and Frequency of Pragmatic Presupposition in Advertising Language | 第40-43页 |
| Chapter Five Conclusion | 第43-48页 |
| ·Major Findings | 第43-45页 |
| ·Implications | 第45-46页 |
| ·Limitations of the Present Study | 第46-47页 |
| ·Suggestions for Further Research | 第47-48页 |
| Bibliography | 第48-51页 |
| Appendixes | 第51-62页 |
| 攻读学位期间发表的学术论文 | 第62-63页 |
| Acknowledgements | 第63-64页 |
| 中文摘要 | 第64-68页 |
| Abstract | 第68-71页 |
