| 摘要 | 第1-6页 |
| Abstract | 第6-10页 |
| Abbreviations and Conventions | 第10-11页 |
| List of Tables | 第11-12页 |
| List of Figures | 第12-13页 |
| Chapter 1 Introduction | 第13-18页 |
| ·Background of the study | 第13-14页 |
| ·Objectives of the present study | 第14-15页 |
| ·Significance of the study | 第15-16页 |
| ·Organization of my thesis | 第16-18页 |
| Chapter 2 Literature Review | 第18-30页 |
| ·A general study on parody | 第18-25页 |
| ·Definition of parody | 第18-20页 |
| ·Classification of parody | 第20-24页 |
| ·Functions of parody | 第24-25页 |
| ·Study of parody at home and abroad | 第25-28页 |
| ·Study of parody abroad | 第25-26页 |
| ·Study of parody at home | 第26-28页 |
| ·Summary | 第28-30页 |
| Chapter 3 Theoretical Framework and Methodology | 第30-39页 |
| ·Jef Verschueren’s Adaptation Theory | 第30-35页 |
| ·The properties of language | 第31-32页 |
| ·Verschueren’s four angles of pragmatic investigation | 第32-35页 |
| ·The framework of present study | 第35-36页 |
| ·Research method and data collection | 第36-38页 |
| ·Summary | 第38-39页 |
| Chapter 4 Adaptability of Parody in Advertising Discourse | 第39-70页 |
| ·Adaptation to the physical world | 第40-43页 |
| ·Adaptation to time background | 第40-43页 |
| ·Adaption to space | 第43页 |
| ·Adaptation to the mental world | 第43-57页 |
| ·Adaptation to consumers’cognition | 第45-47页 |
| ·Adaptation to consumers’emotions | 第47-50页 |
| ·Adaptation to consumers’beliefs | 第50-51页 |
| ·Adaptation to consumers’desires | 第51-57页 |
| ·Adaptation to the social world | 第57-69页 |
| ·Adaptation to social settings and institutions | 第58-60页 |
| ·Adaptation to social culture | 第60-69页 |
| ·Summary | 第69-70页 |
| Chapter 5 A Contrastive Study between English and Chinese Parodic Advertising in the Adaptation Process | 第70-78页 |
| ·Similarities between English and Chinese parodic advertising | 第71-74页 |
| ·Differences between English and Chinese parodic advertising | 第74-76页 |
| ·Summary | 第76-78页 |
| Chapter 6 Conclusion | 第78-83页 |
| ·Summary of the main findings | 第78-80页 |
| ·The implications of this study | 第80页 |
| ·Limitations of the present study and suggestions for the future study | 第80-83页 |
| References | 第83-89页 |
| Appendix I Other Examples of English Parodic Advertising | 第89-91页 |
| Appendix II Chinese Parodic Advertising in This Paper | 第91-94页 |
| Appendix III Other Examples of Chinese Parodic Advertising | 第94-95页 |
| Acknowledgements | 第95-96页 |
| 作者简介 | 第96页 |
