| 摘要 | 第1-6页 |
| Abstract | 第6-12页 |
| Introduction | 第12-16页 |
| Chapter 1 Creative Treason and Translation | 第16-37页 |
| ·Brief Introduction to Creative Treason | 第16-22页 |
| ·Creation and Treason in Translation | 第16-18页 |
| ·Nature of Creative Treason | 第18-21页 |
| ·Causes of Creative Treason | 第21-22页 |
| ·Understanding of Creative Treason | 第22-30页 |
| ·As a Translation Phenomenon | 第22-24页 |
| ·As a Translation Tactic | 第24-26页 |
| ·Creative Treason and Translators' Subjectivity | 第26-30页 |
| ·Current Studies of Creative Treason | 第30-37页 |
| ·In Foreign Translation Studies | 第30-32页 |
| ·In Chinese Translation Studies | 第32-35页 |
| ·Summary | 第35-37页 |
| Chapter 2 Creative Treason in Functional Approach | 第37-57页 |
| ·Functional Approaches in Translation Studies | 第37-51页 |
| ·German School of Functionalism | 第38-45页 |
| ·Newmark's Text Function Theory | 第45-49页 |
| ·Nida's Functional Equivalence | 第49-51页 |
| ·Summary | 第51页 |
| ·Fidelity and Creative Treason in Functional Approach | 第51-57页 |
| ·Fidelity in Traditional Translation Theory | 第51-52页 |
| ·Fidelity in Functional Approach | 第52-53页 |
| ·Creative Treason in Functional Approach | 第53-55页 |
| ·The Relationship Between Creative Treason and Fidelity in Functional Approach | 第55-57页 |
| Chapter 3 Advertising Translation with Functional Approach | 第57-74页 |
| ·Advertising Translation | 第57-64页 |
| ·Features of Advertisements and Translation | 第57-60页 |
| ·Requirements and Criteria of Advertising Translation | 第60-64页 |
| ·Guiding Theory and Methods Commonly Used | 第64-74页 |
| ·The Guiding Theory of Translation | 第64-67页 |
| ·Translation Strategies and Methods | 第67-74页 |
| Chapter 4 Creative Treason in Advertising Translation | 第74-107页 |
| ·Creative Treason as a Translation Phenomenon | 第74-80页 |
| ·Explained by Functionalist Theories | 第75-80页 |
| ·Fulfillment of Functionalist Theories | 第80页 |
| ·Creative Treason as a Translation Tactic | 第80-107页 |
| ·Necessity and Applicability | 第81-82页 |
| ·A Tactic Worth Encouraging | 第82-85页 |
| ·In Accordance with Skopos Rule | 第82-83页 |
| ·For Realizing Text Functions | 第83-84页 |
| ·For Reaching Functional Equivalence | 第84-85页 |
| ·For Acceptance of Target Readers | 第85页 |
| ·Application of Creative Treason | 第85-102页 |
| ·On Micro-hierarchy | 第86-90页 |
| ·On Macro-hierarchy | 第90-95页 |
| ·Forms and Approaches | 第95-99页 |
| ·Limits of Creative Treason | 第99-102页 |
| ·Analysis of Some Successful Advertising Translations | 第102-107页 |
| Conclusion | 第107-109页 |
| Notes | 第109-110页 |
| Bibliography | 第110-116页 |
| Acknowledgements | 第116-117页 |
| 攻读学位期间的主要研究成果目录 | 第117页 |
