| 摘要 | 第4-5页 |
| abstract | 第5-6页 |
| Chapter1 Introduction | 第9-13页 |
| 1.1 Background of the Study | 第9-10页 |
| 1.2 Purpose and Significance of the Study | 第10-11页 |
| 1.3 Organization of the Thesis | 第11-13页 |
| Chapter2 Literature Review | 第13-19页 |
| 2.1 Studies on Food Advertising Language | 第13-15页 |
| 2.2 Studies on the Impact of Food Advertising Language | 第15-16页 |
| 2.3 Ecological Studies on Food Advertising Language | 第16-19页 |
| Chapter3 Theoretical Framework | 第19-35页 |
| 3.1 Conceptual Blending Theory | 第19-25页 |
| 3.1.1 Basic Introduction to Conceptual Blending Theory | 第19-20页 |
| 3.1.2 Vital Relations | 第20-22页 |
| 3.1.3 Conceptual Blending Networks | 第22-25页 |
| 3.2 Ecosophy | 第25-35页 |
| 3.2.1 Brief Introduction to Ecosophy | 第25-26页 |
| 3.2.2 Ecosophies of Other Scholars | 第26-31页 |
| 3.2.3 The Ecosophy of This Thesis | 第31-35页 |
| Chapter4 Ecological Analysis of Discourses in Chinese and English FoodAdvertising | 第35-59页 |
| 4.1 Anthropocentrism | 第35-41页 |
| 4.2 Consumerism | 第41-46页 |
| 4.3 Growthism | 第46-49页 |
| 4.4 Surface Ecologization | 第49-53页 |
| 4.5 Low Well-being | 第53-59页 |
| Chapter5 Comparative Interpretation of Discourses in Chinese and EnglishFood Advertising | 第59-71页 |
| 5.1 Similarities between Chinese and English Food Advertising | 第59-64页 |
| 5.1.1 Further Interpretation of Anthropocentrism | 第60-61页 |
| 5.1.2 Further Interpretation of Consumerism | 第61-64页 |
| 5.2 Differences between Chinese and English Food Advertising | 第64-71页 |
| 5.2.1 Further Interpretation of Growthism | 第64-66页 |
| 5.2.2 Further Interpretation of Surface Ecologization | 第66-68页 |
| 5.2.3 Further Interpretation of Low Well-being | 第68-71页 |
| Chapter6 Conclusion | 第71-75页 |
| 6.1 Major Findings | 第71-74页 |
| 6.2 Limitations and Future Work | 第74-75页 |
| Works Cited | 第75-81页 |
| 发表论文和参加科研情况 | 第81-82页 |
| Acknowledgements | 第82页 |
