| Abstract (English Version) | 第1-5页 |
| Abstract (Chinese Version) | 第5-8页 |
| Ⅰ Introduction | 第8-10页 |
| Ⅱ Basics of Relevance Theory | 第10-21页 |
| ·Two principles of RT | 第11-12页 |
| ·Cognitive effects and processing effort | 第12-17页 |
| ·Cognitive effects | 第12-15页 |
| ·Processing effort | 第15-16页 |
| ·Relevance | 第16-17页 |
| ·Optimal relevance | 第17-21页 |
| Ⅲ Relevance Theoretic Account for Communication | 第21-38页 |
| ·RT and traditional alternatives of communication | 第21-26页 |
| ·RT and code-model | 第21-23页 |
| ·RT and Grice's Co-operative Principles and maxims | 第23-26页 |
| ·Ostension | 第26-28页 |
| ·Dynamic context | 第28-34页 |
| ·The nature of communication | 第34-38页 |
| ·Communication as an ostensive behavior | 第34-35页 |
| ·Communication as an inferential process | 第35-36页 |
| ·Communication as an ostensive-inferential process | 第36-38页 |
| Ⅳ Relevance Theory in Advertising Interpretation | 第38-64页 |
| ·Basic points of advertising communication | 第38-44页 |
| ·Definition of advertising | 第40-41页 |
| ·Classification of advertising | 第41-42页 |
| ·Functions of advertising | 第42页 |
| ·Features of advertising | 第42-44页 |
| ·Relevance theoretic account for advertising communication | 第44-64页 |
| ·Advertising as communication | 第44-48页 |
| ·Ostension in advertising | 第48-57页 |
| ·A case study for ostensive behavior | 第49-51页 |
| ·Strategies to achieve ostension | 第51-57页 |
| ·Inference in advertising | 第57-62页 |
| ·Ostensive-inferential advertising communication | 第62-64页 |
| Ⅴ Conclusion | 第64-66页 |
| Bibliography | 第66-69页 |
| Acknowledgements | 第69页 |
