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“美国梦”视角下“乔布斯热”现象产生原因的探析

摘要第5-6页
ABSTRACT第6页
Contents第7-9页
Chapter One Introduction第9-15页
    1.1 Introduction to the Popularity of Apple Products第9-10页
    1.2 Introduction to Steve Jobs as a Cultural Icon and his Biography第10-13页
    1.3 Significance of this Thesis第13-14页
    1.4 Organization of this Thesis第14-15页
Chapter Two Literature Review第15-24页
    2.1 Previous Studies on Steve Jobs and his Legendary Products第15-17页
    2.2 Historical Studies on American Dream第17-21页
        2.2.1 The Old American Dream of Puritans in Pioneering Periods第18-19页
        2.2.2 The New American Dream of Consumption Industrial Age第19-21页
    2.3 Criticism on American Dream第21-24页
Chapter Three Demonstration of American Dream in the Equal Opportunity for Success第24-35页
    3.1 The Possibility of Equal Opportunity第24-31页
        3.1.1 Family Background and Success第25-29页
            3.1.1.1 Family-inspired Ethic第25-27页
            3.1.1.2 The Idealized V.S Diversified Family Pattern in American Dream第27-29页
        3.1.2 Education Background and Success第29-31页
    3.2 The Promise of Upward Social Mobility第31-35页
        3.2.1 Wealth and Success-God's Calling第31-32页
        3.2.2 Bourgeois Ideology第32-35页
Chapter Four Embodiment of American Dream in Religious Freedom and Belief第35-46页
    4.1 Religious Freedom and Job's Belief in Zen Buddhism第36-37页
    4.2 Practice and the Principles of Zen Buddhism第37-46页
        4.2.1 Awareness of the Law of Causality第38-40页
            4.2.1.1 Impact of Inner Peace on Rational Thinking第38-39页
            4.2.1.2 Acceptance of the Setbacks Head-on第39-40页
        4.2.2 Non-attachmenf第40-46页
            4.2.2.1 Lead a Simple and Frugal Life Style第41-43页
            4.2.2.2 Implement Simplicity in Product Design第43-46页
Chapter Five Representation of American Dream in the Entrepreneurship and Working Ethic第46-52页
    5.1 Entrepreneurship and Creativity第46-48页
    5.2 Working Ethic第48-52页
        5.2.1 Self-disciplined and Great Dedication to Details第49-50页
        5.2.2 Hardworking Ethic第50-52页
Chapter Six Conclusion第52-54页
Reference第54-58页
个人简介第58-59页
导师简介第59-61页
获得成果目录第61-62页
Acknowledgement第62页

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