| Acknowledgement | 第1-5页 |
| Abstract in Chinese | 第5-6页 |
| Abstract in English | 第6-8页 |
| Chapter One Introduction | 第8-10页 |
| ·Fundraising as a Social Phenomenon | 第8页 |
| ·Fundraising as a Speech Act | 第8-10页 |
| Chapter Two Investigation | 第10-12页 |
| ·Literature Review | 第10页 |
| ·Source of Data Collection | 第10-11页 |
| ·Study Focus | 第11-12页 |
| Chapter Three Communication and Fundraising | 第12-17页 |
| ·A Brief Account of Communication | 第12-13页 |
| ·Ostension in Fundraising | 第13-14页 |
| ·Inferring in Fundraising | 第14-17页 |
| Chapter Four Pragmalinguistic Patterns and Linguistic Realizationsfor Persuasion in Fundraising | 第17-24页 |
| ·Narrativity | 第17-18页 |
| ·Causality | 第18-19页 |
| ·Numeration | 第19页 |
| ·Commitment | 第19-20页 |
| ·Suggestiveness | 第20-21页 |
| ·Thankfulness | 第21页 |
| ·Addressor & Addressee Orientation | 第21-24页 |
| Chapter Five Strategies Most Frequently Found in Fundraising | 第24-36页 |
| ·Performing in Fundraising | 第24-28页 |
| ·Employment of Performative Verbs | 第26页 |
| ·Imperative in Form | 第26-27页 |
| ·Statement in Form | 第27-28页 |
| ·Interrogative in Form | 第28页 |
| ·Implicating in Fundraising | 第28-30页 |
| ·A Floating of the First Maxim of Quantity | 第29-30页 |
| ·The Infringement of the Second Maxim of Quantity | 第30页 |
| ·Politeness as a Fundraising Strategy | 第30-34页 |
| ·Leech’s Politeness Principle | 第31页 |
| ·Brown and Levinson’s Politeness and the Management of Face | 第31-32页 |
| ·Sample Analysis of Politeness Strategies in Fundraising | 第32-34页 |
| ·Give Optionality to the Hearer | 第32-33页 |
| ·Solidarity in Fundraising | 第33-34页 |
| ·Maximize Praise of the Donor | 第34页 |
| ·Economy in Fundraising | 第34-36页 |
| ·Zipf’s Economy in Words | 第34-35页 |
| ·Sample Analysis of Economy in Fundraising | 第35-36页 |
| Chapter Six Conclusions | 第36-38页 |
| ·Introduction | 第36页 |
| ·Findings and Conclusion | 第36页 |
| ·Limitations and Suggestions for Future Study | 第36-38页 |
| Bibliography | 第38-39页 |
