| 摘要 | 第14-16页 |
| Abstract | 第16-19页 |
| 1 Introduction | 第20-42页 |
| 1.1 Background and significance of the research | 第20-23页 |
| 1.1.1 Background of the research | 第20-22页 |
| 1.1.2 Purpose of the Research | 第22页 |
| 1.1.3 Significance of Research | 第22-23页 |
| 1.2 Summarization of Domestic and Foreign Research | 第23-38页 |
| 1.2.1 Summarization of Foreign Research | 第23-32页 |
| 1.2.2 Summarization of Domestic Research | 第32-35页 |
| 1.2.3 Review of Documents | 第35-38页 |
| 1.3 Contents and Methods of the Research | 第38-42页 |
| 1.3.1 Contents of the Research | 第38-39页 |
| 1.3.2 Methods of the Research | 第39-41页 |
| 1.3.3 Technical Route of the Research | 第41-42页 |
| 2 Related Concepts and Theoretical Basis | 第42-52页 |
| 2.1 Related Concepts | 第42-44页 |
| 2.1.1 Milk Marketing | 第42页 |
| 2.1.2 Marketing Channels | 第42页 |
| 2.1.3 Market Connectivity among Producers and Consumers | 第42-43页 |
| 2.1.4 Marketing Costs | 第43页 |
| 2.1.5 Marketing Margin | 第43页 |
| 2.1.6 Value Addition | 第43页 |
| 2.1.7 Dairy Enterprise Stakeholders | 第43-44页 |
| 2.2 Theoretical Basis | 第44-52页 |
| 2.2.1 Approaches to the Study of Agriculture Marketing | 第44-45页 |
| 2.2.2 Theory of Marketing Efficiency | 第45-46页 |
| 2.2.3 Theory of Market Chain and Market Chain Analysis | 第46-48页 |
| 2.2.4 Theory of Supply Chain | 第48-50页 |
| 2.2.5 Theory of Market Structure, Conduct and Performance | 第50-52页 |
| 3 Analysis of Current Milk Production and Milk Marketing in Punjab Province | 第52-68页 |
| 3.1 Contributions of Dairy Industry Towards Pakistan Economy | 第52页 |
| 3.2 Overview of Livestock Sector in Pakistan | 第52-55页 |
| 3.2.1 Livestock Resources and Production Trends | 第52-54页 |
| 3.2.2 Dairy Farming Structure in Punjab | 第54-55页 |
| 3.3 Overview of Milk Production and Consumption in Pakistan | 第55-59页 |
| 3.3.1 Milk production Trends | 第55-57页 |
| 3.3.2 Imports of Milk in Pakistan | 第57-58页 |
| 3.3.3 Milk Consumption Pattern in Pakistan | 第58-59页 |
| 3.4 Types of Milk Marketing Channels in Pakistan | 第59-64页 |
| 3.4.1 Traditional /Informal Milk Marketing System | 第59-61页 |
| 3.4.2 Modern Milk Marketing Channels | 第61-62页 |
| 3.4.3 Farmers' Cooperatives Milk Marketing System | 第62-63页 |
| 3.4.4 Competitive Structure of Milk Marketing Channels | 第63-64页 |
| 3.5 Milk Marketing Agents and Their Functions | 第64-65页 |
| 3.5.1 Milk producers | 第64页 |
| 3.5.2 Milk collectors | 第64页 |
| 3.5.3 Milk collection centers | 第64页 |
| 3.5.4 Milk processors | 第64-65页 |
| 3.5.5 Milk Distributors | 第65页 |
| 3.5.6 Milk Retailers | 第65页 |
| 3.6 Major Challenges of Milk Marketing Agents in Punjab | 第65-68页 |
| 3.6.1 Challenges of Milk producers | 第65-66页 |
| 3.6.2 Challenges of Milk Collectors | 第66-67页 |
| 3.6.3 Challenges of Milk Processors | 第67页 |
| 3.6.4 Challenges of Milk Retailers | 第67-68页 |
| 4 Analysis of Factors Influencing Milk Producers' Selection for Milk MarketingChannels in Punjab | 第68-86页 |
| 4.1 Conceptual Framework | 第68-69页 |
| 4.2 Data Source and Model Selection | 第69-74页 |
| 4.2.1 Data Sources | 第69-71页 |
| 4.2.2 Model Selection and Data Analysis | 第71-74页 |
| 4.3 Results of Analysis | 第74-77页 |
| 4.3.1 Socio-economic Characteristics of Respondents | 第74-76页 |
| 4.3.2 Distribution of Milk Producers by the Type of Marketing Channels | 第76-77页 |
| 4.4 Model Results Regarding Factors Influencing the Selection of Marketing Channels | 第77-85页 |
| 4.4.1 Gender of Milk Producers | 第79-80页 |
| 4.4.2 Age of Milk Producers | 第80页 |
| 4.4.3 Education Level of Milk Producers | 第80页 |
| 4.4.4 Family Size | 第80-81页 |
| 4.4.5 Distance between Dairy Farms and Urban Market | 第81页 |
| 4.4.6 Herd Size | 第81-82页 |
| 4.4.7 Easy Milk Selling at Farm-gate | 第82页 |
| 4.4.8 Advance Milk Payments | 第82-83页 |
| 4.4.9 Milk Quality Inspection | 第83页 |
| 4.4.10 Social Relationship | 第83页 |
| 4.4.11 Purchase of Evening Milk | 第83-84页 |
| 4.4.12 Milk Prices | 第84页 |
| 4.4.13 Dairy Extension Services | 第84-85页 |
| 4.5 Brief Summary | 第85-86页 |
| 5 Analysis of Factors Influencing Milk Consumers' Selection for Milk MarketingChannels in Punjab | 第86-101页 |
| 5.1 Analysis Framework | 第86-88页 |
| 5.2 Data Source and Model Selection | 第88-89页 |
| 5.2.1 Data Source | 第88页 |
| 5.2.2 Model selection | 第88-89页 |
| 5.3 Results of Analysis | 第89-92页 |
| 5.3.1 Descriptive statistics of Milk consumers | 第89-91页 |
| 5.3.2 Consumers' Distribution by Type of Milk Marketing Channels | 第91-92页 |
| 5.4 Model Results Regarding Factors Influencing Milk Consumers' Selection for MilkMarketing Channels | 第92-99页 |
| 5.4.1 Personal Factors | 第92-95页 |
| 5.4.2 Social Factors | 第95页 |
| 5.4.3 Economic Factors | 第95-96页 |
| 5.4.4 Awareness Factors | 第96-97页 |
| 5.4.5 Milk Channel Intrinsic Factors | 第97-98页 |
| 5.4.6 Milk Channel Extrinsic Factors | 第98-99页 |
| 5.5 Brief Summary | 第99-101页 |
| 6 Analysis of Market Integration and Price Transmission for Milk MarketingChannels | 第101-113页 |
| 6.1 Analysis Framework | 第101-102页 |
| 6.2 Data Source and Model Selection | 第102-106页 |
| 6.2.1 Data Source | 第102页 |
| 6.2.2 Model selection | 第102-106页 |
| 6.3 Results of the Analysis | 第106-112页 |
| 6.3.1 Price Spread over Different Regional Markets | 第106页 |
| 6.3.2 Evaluation of Price Trends for Milk Producers and Consumers over the Period 2010to 2016 | 第106-107页 |
| 6.3.3 Price Variations during Flush and Lean Seasons regarding inter and intra-marketingintermediaries | 第107-108页 |
| 6.3.4 Price Symmetry Analysis along Milk Marketing Chain | 第108-112页 |
| 6.4 Brief Summary | 第112-113页 |
| 7 Marketing Efficiency Analysis of Traditional and Modern Milk Marketing Channels inPunjab | 第113-125页 |
| 7.1 Analysis Framework | 第113-114页 |
| 7.2 Type of Costs involved in Milk Marketing | 第114-115页 |
| 7.2.1 Milk Production Costs | 第114页 |
| 7.2.2 Transportation Cost | 第114页 |
| 7.2.3 Chilling Cost | 第114页 |
| 7.2.4 Processing Cost | 第114-115页 |
| 7.2.5 Packaging and Advertising Cost | 第115页 |
| 7.2.6 Distribution and Selling Cost | 第115页 |
| 7.3 Data Source and Model selection | 第115-118页 |
| 7.3.1 Data Source | 第115-116页 |
| 7.3.2 Model Selection | 第116-118页 |
| 7.4 Results of Analysis | 第118-123页 |
| 7.4.1 Estimation of Transaction Costs, Marketing Margins & Marketing Efficiency alongTraditional Channels | 第118-120页 |
| 7.4.2 Estimation of Transaction costs, Marketing Margins & Marketing Efficiency alongModern Channels | 第120-123页 |
| 7.4.3 Measurement of Profit Efficiency of Traditional and Modern Milk MarketingChannels | 第123页 |
| 7.5 Brief Summary | 第123-125页 |
| 8 Improvement Strategies for the Development of Milk Marketing Channels inPunjab | 第125-133页 |
| 8.1 Strategies for Improving Milk Production Structure | 第125-126页 |
| 8.1.1 Training and Skills Development of Milk Producers | 第125页 |
| 8.1.2 Enhancing Dairy Farm Management Practices | 第125页 |
| 8.1.3 Improving Milk Productivity Potential Base | 第125-126页 |
| 8.1.4 Enhancing Dairy Farm Capital Investment | 第126页 |
| 8.2 Strategies to Improve Cold Supply Chain and Processing Facilities | 第126-127页 |
| 8.2.1 Developing Cold Supply Chain | 第126页 |
| 8.2.2 Establishing Processing Facilities | 第126-127页 |
| 8.3 Strategies to Improve Efficiency of Milk Marketing Channels | 第127-129页 |
| 8.3.1 Potential Improvements by Milk Producers | 第127页 |
| 8.3.2 Potential Improvements by Milk Collectors | 第127-128页 |
| 8.3.3 Potential Improvements by Milk Processors | 第128页 |
| 8.3.4 Potential Improvements by Wholesalers | 第128-129页 |
| 8.3.5 Potential Improvements by Milk Retailers | 第129页 |
| 8.4 Strategies for Improving Government Dairy policies | 第129-133页 |
| 8.4.1 Public Investment on Infrastructure Development | 第129页 |
| 8.4.2 Revival of Farmer Milk Marketing Cooperatives | 第129-130页 |
| 8.4.3 Improvement of Milk Marketing Efficiency | 第130页 |
| 8.4.4 Business Diversification in Marketing Channels | 第130-131页 |
| 8.4.5 Enhance Institutional Credit Facilities for Milk Marketing | 第131页 |
| 8.4.6 Research and Support Services for Quality Milk Production | 第131-132页 |
| 8.4.7 Contributions by the Ministry of Agriculture and Livestock | 第132-133页 |
| 9 Conclusion | 第133-140页 |
| 9.1 Conclusions | 第133-138页 |
| 9.2 Innovative Points of the Research | 第138页 |
| 9.3 Insufficiency of the Research | 第138-140页 |
| Acknowledgement | 第140-141页 |
| References | 第141-153页 |
| Appendix | 第153-160页 |
| Papers Published in the period of Ph.D.Education | 第160页 |
