| 摘要 | 第6-7页 |
| Abstract | 第7-8页 |
| Ⅰ. Introduction | 第9-13页 |
| Background | 第9-11页 |
| Objective of this study | 第11-13页 |
| Ⅱ.Theoretical Review | 第13-42页 |
| 2.1 Service marketing | 第13-21页 |
| 2.2 Service Quality | 第21-42页 |
| Ⅲ. Research Model and Methodology | 第42-54页 |
| 3.1 SERVQUAL | 第42-50页 |
| 3.2 Methodology | 第50-54页 |
| Ⅳ. Empirical study | 第54-75页 |
| 4.1 Reliability and Validity Outcomes | 第54-55页 |
| 4.2 Frequency Analysis | 第55-58页 |
| 4.3 T-test and One Way ANOBA analysis | 第58-64页 |
| 4.4 Factor Analysis outcomes | 第64-67页 |
| 4.5 Bank Service Quality in China | 第67-75页 |
| Ⅴ. Service strategies Korean banks for Chinese Private banking market | 第75-80页 |
| 5.1 Promote integrated and consistent interactions with customers | 第75-76页 |
| 5.2 Self-service with agent assistance for customers | 第76页 |
| 5.3 Active contact to customers | 第76-77页 |
| 5.4 Customer data and segmentation use more effectively | 第77-78页 |
| 5.5 Common demographic profile of customers for making relationship | 第78-79页 |
| 5.6 Create a contact center to provide appropriate services to customers without wasting time and effort | 第79-80页 |
| Ⅵ.Conclusion | 第80-84页 |
| Conclusion | 第80-81页 |
| Limitation | 第81-84页 |
| Reference | 第84-87页 |
| Appendix | 第87-96页 |
