| ACKNOWLEDGEMENTS | 第5-6页 |
| ABSTRACT | 第6-7页 |
| 摘要 | 第8-15页 |
| Chapter One INTRODUCTION | 第15-21页 |
| 1.1 Research Background | 第15-17页 |
| 1.2 Research Purpose and Significance | 第17-18页 |
| 1.3 Methodology | 第18-19页 |
| 1.4 The Organization of Thesis | 第19-21页 |
| Chapter Two LITERATURE REVIEW | 第21-28页 |
| 2.1 Studies on Multimodal Discourse Analysis | 第21-25页 |
| 2.2 Studies on Multimodal Discourse Analysis of Websites | 第25-26页 |
| 2.3 Summary | 第26-28页 |
| Chapter Three THEORETICAL FRAMEWOEK | 第28-41页 |
| 3.1 Key Definitions in the field of Multimodal Discourse Analysis | 第28-29页 |
| 3.2 Visual Grammar | 第29-41页 |
| 3.2.1 The Representational Meaning | 第30-33页 |
| 3.2.2 The Interactive Meaning | 第33-35页 |
| 3.2.3 The Compositional Meaning | 第35-39页 |
| 3.2.4 Summary | 第39-41页 |
| Chapter Four MULTIMODAL DISCOURSE ANALYSIS ON THEWEBSITE | 第41-76页 |
| 4.1 Multimodal Discourse Analysis of the Homepage | 第41-58页 |
| 4.1.1 Analysis of the Meaning of Images at the Top of theHomepage | 第43-46页 |
| 4.1.2 Analysis of the Meaning of Images in the Middle of theHomepage | 第46-53页 |
| 4.1.3 Analysis of the Meaning of Images at the Bottom of theHomepage | 第53-54页 |
| 4.1.4 Analysis of statistics of Images | 第54-57页 |
| 4.1.5 Summary | 第57-58页 |
| 4.2 Multimodal Discourse Analysis on the Other Web Pages | 第58-71页 |
| 4.2.1 Analysis of the Meaning of the Web Page of“News” | 第58-63页 |
| 4.2.2 Analysis of the Meaning of the Web Page of“China &Olympic Movement” | 第63-67页 |
| 4.2.3 Analysis of the Meaning of the Web Page of“Marketing” | 第67-71页 |
| 4.3 Integration of the Four Web Pages | 第71-76页 |
| Chapter Five CONCLUSION | 第76-80页 |
| 5.1 Major Findings | 第76-77页 |
| 5.2 Implications | 第77-78页 |
| 5.3 Limitations and Suggestions for Further Research | 第78-80页 |
| References | 第80-84页 |
| 在学期间发表的学术论文及其它科研成果 | 第84页 |
