| 摘要 | 第1-8页 |
| Abstract | 第8-14页 |
| Introduction | 第14-19页 |
| Chapter One A Linguistic Concept and a Cultural Phenomenon | 第19-33页 |
| ·Euphemism as a Linguistic Concept | 第19-25页 |
| ·Definitions and Features of Euphemism | 第19-20页 |
| ·Linguistic Formation of Euphemism | 第20-24页 |
| ·Phonetic Approach | 第20-22页 |
| ·Semantic Approach | 第22页 |
| ·Grammatical Approach | 第22-23页 |
| ·Non-speech Approach | 第23-24页 |
| ·Pragmatic Approach | 第24页 |
| ·Euphemism and Language | 第24-25页 |
| ·Euphemism As a Cultural Phenomenon | 第25-33页 |
| ·Definition of Culture | 第26-27页 |
| ·Language and Euphemism | 第27-28页 |
| ·Culture and Euphemism | 第28-33页 |
| Chapter Two Euphemism and Communicative Context | 第33-47页 |
| ·Context | 第33-38页 |
| ·Using Euphemism According to Social Context | 第38-47页 |
| ·Time | 第39-41页 |
| ·Participants | 第41-44页 |
| ·Situation | 第44-47页 |
| Chapter Three Application of Euphemism in Communication | 第47-60页 |
| ·Principles and Theories of Using Euphemisms in Communication | 第47-60页 |
| ·The Cooperative Principle | 第48-49页 |
| ·The Politeness Principle | 第49-52页 |
| ·Indirect Speech Acts | 第52-55页 |
| ·Face Theory | 第55-57页 |
| ·Self-protective Principle | 第57-60页 |
| Chapter Four Pragmatic Similarities between English and Chinese Euphemisms | 第60-85页 |
| ·Violating Cooperative Principle | 第60-72页 |
| ·Violation of Quantity Maxim | 第61-64页 |
| ·Violation of Quality Maxim | 第64-67页 |
| ·Violation of Relevant Maxim | 第67-69页 |
| ·Violation of Manner Maxim | 第69-72页 |
| ·Observing Politeness Principle | 第72-74页 |
| ·Observing Indirect Speech Act | 第74-77页 |
| ·Observing Face Theory | 第77-79页 |
| ·Observing Self-protective Principle | 第79-82页 |
| ·Findings | 第82-85页 |
| ·Avoid Taboos and Show Politeness | 第82-83页 |
| ·Disguise | 第83-85页 |
| Chapter Five Cultural Differences between English and Chinese Euphemisms | 第85-104页 |
| ·Religious Characteristic of English Euphemism | 第85-88页 |
| ·Class Characteristic of Chinese Euphemism | 第88-89页 |
| ·Euphemism and Social Value | 第89-99页 |
| ·Euphemisms about "Old Age" | 第90-91页 |
| ·Euphemism about "Occupation" | 第91-93页 |
| ·Euphemisms in Terms of "Address Forms" | 第93-95页 |
| ·Euphemisms about "Poverty" | 第95-97页 |
| ·Euphemisms about Sex, Marriage and Pregnancy | 第97-99页 |
| ·Euphemism and Different Cultural Allusions | 第99-104页 |
| ·Synonymous Euphemisms with Varied Cultural Connotation | 第99-101页 |
| ·Euphemisms Seemingly in Harmony but Actually at Variance | 第101-102页 |
| ·Euphemisms with Different Literary Quotation | 第102-104页 |
| Chapter Six Conclusion | 第104-107页 |
| Bibliography | 第107-108页 |
