| Introduction | 第1-13页 |
| ·Thesis Topic | 第9-10页 |
| ·Objectives | 第10-13页 |
| 1 Relevant Theories concerning Pragmatics and Advertising | 第13-19页 |
| ·Hints about Pragmatics | 第13-15页 |
| ·Hints about Advertising | 第15-16页 |
| ·Exemplification | 第16-19页 |
| 2 Analysis of Advertising Language from the Perspective of Micro-pragmatics | 第19-38页 |
| ·Deixis in Advertising Language | 第19-22页 |
| ·Implicature in Advertising Language | 第22-26页 |
| ·Presupposition in Advertising Language | 第26-30页 |
| ·Speech Acts in Advertising Language | 第30-33页 |
| ·Politeness in Advertising Language | 第33-38页 |
| 3 Analysis of Advertising Language from the Perspective of Macro-pragmatics | 第38-75页 |
| ·Culture in Advertising Language | 第39-44页 |
| ·Code-mixing in Advertising language | 第44-48页 |
| ·Code-switching in Advertising language | 第48-53页 |
| ·Economy Principle and Advertising language | 第53-67页 |
| ·Pragmatic Failures in Advertising Language | 第67-75页 |
| Conclusion | 第75-78页 |
| Notes | 第78-79页 |
| Bibliography | 第79-84页 |
| Publications during the Program | 第84-85页 |
| Acknowledgement | 第85-86页 |
| 详细摘要 | 第86-102页 |
