| 英文摘要 | 第1-8页 |
| 内容摘要 | 第8-10页 |
| Chapter One Introduction | 第10-14页 |
| 1．1 The Definition of Politeness | 第10-11页 |
| 1．2 The Significance of the Study | 第11-13页 |
| 1．3 The Layout of the Paper | 第13-14页 |
| Chapter Two The Conversational-maxim Perspective | 第14-20页 |
| 2．1 Grice's Cooperative Principle—the Origin of the Conversational-maxim Perspective | 第14-16页 |
| 2．2 Lakoff's View | 第16-17页 |
| 2．3 Leech's Contribution | 第17-20页 |
| Chapter Three The Face-saving Perspective | 第20-30页 |
| 3．1 The Survey of the Face Theory | 第20-24页 |
| 3．2 Mao's View | 第24-28页 |
| 3．3 Summary | 第28-30页 |
| Chapter Four The Social-norm Perspective | 第30-55页 |
| 4．1 English Culture and Politeness | 第31-37页 |
| 4．1．1 Individualism—the Centre of English Culture | 第31-32页 |
| 4．1．2 Assertiveness and English Politeness | 第32-37页 |
| 4．1．2．1 Assertiveness, non-assertiveness and aggressiveness | 第32-35页 |
| 4．1．2．2 Assertiveness and English politeness | 第35-37页 |
| 4．2 Chinese Culture and Politeness | 第37-52页 |
| 4．2．1 A Historical Survey of Chinese Politeness | 第38-40页 |
| 4．2．2 Chinese Politeness——a Collectivism-based Concept | 第40页 |
| 4．2．3 Gu's Politeness Model | 第40-45页 |
| 4．2．4 Non-assertiveness and Chinese Limao | 第45-52页 |
| 4．3 Some Personal Perceptions | 第52-55页 |
| Chapter Five Case Studies | 第55-66页 |
| 5．1 An Analysis of the Invitation | 第55-62页 |
| 5．2 Investigation of Some Instances of Pragmatic Failure | 第62-66页 |
| Chapter Six Implications and Conclusions | 第66-70页 |
| 6．1 Implications in Cross-cultural Communication | 第66-68页 |
| 6．2 Implications in Foreign Language Teaching and Learning | 第68-69页 |
| 6．3 Conclusions | 第69-70页 |
| Bibliography | 第70-74页 |
