| Acknowledgements | 第1-7页 |
| 英文摘要 | 第7-9页 |
| Chinese Abstract | 第9-11页 |
| 1 Introduction | 第11-17页 |
| 1．1 Cause and method to summarize the linguistic features of American hotel names | 第11-14页 |
| 1．2 Cause and method to ascertain the motivations in onomastics | 第14-16页 |
| 1．3 Meaning of the findings in this dissertation | 第16-17页 |
| 2 Linguistic features of general English brand names | 第17-26页 |
| 2．1 Previous studies review | 第18-20页 |
| 2．2 Linguistic features of general English brand names | 第20-26页 |
| 3 Linguistic features of American hotel names | 第26-37页 |
| 3．1 Phonetic features of American hotel names | 第26-27页 |
| 3．2 Orthograghic features of American hotel names | 第27-28页 |
| 3．3 Morphological features of American hotel names | 第28-30页 |
| 3．4 Semantic features of American hotel names | 第30-31页 |
| 3．5 Structural features of American hotel names | 第31-33页 |
| 3．6 Specific features of American hotel names | 第33-37页 |
| 4 Motivations in onomastics | 第37-45页 |
| 4．1 Previous researches review: criteria for a powerful brand name | 第38-40页 |
| 4．2 Motivations in onomastics | 第40-45页 |
| 5 Principle of persuasiveness | 第45-72页 |
| 5．1 Relevance Theory | 第45-55页 |
| 5．2 Brand name interpretation | 第55-58页 |
| 5．3 Interpretation of American hotel names | 第58-71页 |
| 5．4 Principle of persuasiveness—one motivation in onomastics | 第71-72页 |
| 6 Principle of memorability | 第72-88页 |
| 6．1 Organization of human memory system | 第72-75页 |
| 6．2 Factors affecting a message's retrievability | 第75-77页 |
| 6．3 American hotel names' retrievability | 第77-86页 |
| 6．4 Principle of memorability—one motivation in onomastics | 第86-88页 |
| 7 Conclusion | 第88-91页 |
| Notes | 第91-92页 |
| Bibliography | 第92-94页 |
