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跨文化视角下中美择偶偏好对比研究

Acknowledgements第5-6页
摘要第6-7页
Abstract第7-8页
Chapter One: Introduction第15-19页
    1.1 Research Background第15-16页
    1.2 Purpose and Significance of the Research第16-17页
        1.2.1 Purpose of the Research第16页
        1.2.2 Significance of the Research第16-17页
    1.3 Organization of the Thesis第17-19页
Chapter Two: Literature Review第19-33页
    2.1 Mate Selection: An Overview第19-22页
        2.1.1 Criteria of Mate Selection第19-20页
        2.1.2 Ways of Mate Selection第20-22页
    2.2 Dating Ads and Online Dating Ads第22-23页
    2.3 Previous Studies on Mate Selection第23-33页
        2.3.1 Previous Studies on Mate Selection Abroad第23-28页
        2.3.2 Previous Studies on Mate Selection at Home第28-31页
        2.3.3 Limitations of Previous Studies第31-33页
Chapter Three: Theoretical Framework第33-44页
    3.1 Social Exchange Theory (SET)第33-36页
        3.1.1 Social Exchange Theory:An Overview第33-34页
        3.1.2 Main Contents of SET第34-35页
        3.1.3 Mate Selection: A Social Exchange第35-36页
    3.2 Hofstede's Value Dimensions第36-41页
        3.2.1 Individualism versus Collectivism第37-38页
        3.2.2 Power Distance第38-39页
        3.2.3 Uncertainty Avoidance第39-40页
        3.2.4 Masculinity versus Femininity Dimension第40-41页
    3.3 An Overview of Cultural Values第41-44页
        3.3.1 Values and Cultural Values第41-42页
        3.3.2 Traditional Chinese Values第42-43页
        3.3.3 Dominant American Values第43-44页
Chapter Four: Methodology第44-47页
    4.1 Research Question第44页
    4.2 Data Collection第44-45页
    4.3 Methods and Procedures第45-47页
Chapter Five: Findings第47-80页
    5.1 Analysis of Chinese Online Dating Ads第47-59页
        5.1.1 Self-introduction of the Advertiser第47-52页
        5.1.2 Requirements for the Ideal Mate第52-59页
    5.2 Analysis of American Online Dating Ads第59-73页
        5.2.1 Self-introduction of the Advertiser第60-64页
        5.2.2 Requirements for the Ideal Mate第64-73页
    5.3 Comparison of Chinese and American Online Dating Ads第73-80页
        5.3.1 Self-introduction of the Advertiser第73-76页
        5.3.2 Requirements for the Ideal Mate第76-80页
Chapter Six Discussion第80-88页
    6.1 Gender Differences Manifested in Online Dating Ads第80-82页
    6.2 Cultural Dfferences Manifested in Online Dating Ads第82-88页
        6.2.1 Chinese Collectivism vs. American Individualism第83页
        6.2.2 Large Power Distance vs. Small Power Distance第83-84页
        6.2.3 Stronger Uncertainty Avoidance vs. Weaker Uncertainty Avoidance第84-85页
        6.2.4 A More Male-dominated Society vs. A More Equal Society第85页
        6.2.5 Reasons of Cutural Differences第85-88页
Chapter Seven: Conclusion第88-90页
    7.1 Major Findings of the Study第88-89页
    7.2 Limitations and Suggestions for Further Research第89-90页
References第90-94页

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