| 中文摘要 | 第1-5页 |
| Abstract | 第5-9页 |
| List of Figures | 第9-10页 |
| Abbreviations | 第10-11页 |
| Chapter 1 Introduction | 第11-18页 |
| ·Background of the Research | 第11-16页 |
| ·Research Method | 第16页 |
| ·Organization of the Thesis | 第16-18页 |
| Chapter 2 Literature Review | 第18-32页 |
| ·Network Media | 第18-27页 |
| ·Communication Channels and Network Media Channel | 第18页 |
| ·Introduction of Media Convergence | 第18-21页 |
| ·Fusion:The Network Media and TV Media | 第21-27页 |
| ·Opportunities:Several Forms of Network Media and TV Media Fusion | 第22-24页 |
| ·Challenge:Media Integration W-ll Change the Traditional Mode of Transmission of TV Media | 第24-26页 |
| ·Harmony:Media Integration to Promote the Balanced Development of Media Ecology | 第26-27页 |
| ·Communication Theory in the Research | 第27-32页 |
| Chapter 3 The Most Popular Television Dating Program-"If You Arethe one" | 第32-41页 |
| ·Introduction of "If You Are the One" | 第32-34页 |
| ·Background | 第32-33页 |
| ·Features | 第33-34页 |
| ·Social Effects of "If You Are the One" | 第34-36页 |
| ·Communication Channels of "If You Are the One"-Dominant Help of Internet Media | 第36-41页 |
| ·Internet Channels of "If You Are the one" | 第36-39页 |
| ·Video Channels of Internet Media | 第36-38页 |
| ·Interaction Channels of Internet Media | 第38-39页 |
| ·Summary | 第39-41页 |
| Chapter 4 Analysis on Social Effects of Internet Media withCommunication Theories | 第41-49页 |
| ·Positive Efects | 第41-44页 |
| ·Uses and Gratifications Theory and Audience | 第41页 |
| ·McLuhan's Media Theory | 第41-42页 |
| ·Agenda Setting Theory | 第42-44页 |
| ·Negative Effects | 第44-46页 |
| ·Meyrowitz's Media Theory | 第44页 |
| ·Gate-Keeper Theory | 第44-46页 |
| ·Questionnaire of "If You Are the One" and Result Analysis | 第46-49页 |
| Chapter 5 Conclusion | 第49-50页 |
| ·Summary of the Thesis | 第49页 |
| ·Limitations | 第49-50页 |
| Appendix | 第50-53页 |
| Bibliography | 第53-56页 |
| Acknowledgements | 第56-57页 |
