| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-18页 |
| 1 INTRODUCTION | 第18-21页 |
| 1.1 Research Background | 第18页 |
| 1.2 Research Objectives | 第18-19页 |
| 1.3 Research Methodology | 第19-20页 |
| 1.4 Research Framework | 第20-21页 |
| 2 LITERATURE REVIEW | 第21-39页 |
| 2.1 Core Conception | 第21-25页 |
| 2.1.1 Inventory Management Definition | 第21-22页 |
| 2.1.2 Inventory Classification | 第22页 |
| 2.1.3 Inventory Management Method | 第22-24页 |
| 2.1.4 Inventory Management Objectives | 第24-25页 |
| 2.2 Basic Theory | 第25-30页 |
| 2.2.1 Inventory Management Strategy | 第25-27页 |
| 2.2.2 Inventory Simulation | 第27-28页 |
| 2.2.3 Inventory Management Information | 第28页 |
| 2.2.4 Based on Economic Order Model | 第28-30页 |
| 2.3 Inventory Management Mode Review | 第30-33页 |
| 2.3.1 VMI | 第31页 |
| 2.3.2 JMI | 第31-32页 |
| 2.3.3 CPFR | 第32-33页 |
| 2.3.4 Multi Echelon Inventory Control | 第33页 |
| 2.4 Inventory Management Research Present Situation | 第33-38页 |
| 2.4.1 Researches Based on Zero Inventory Management | 第34-35页 |
| 2.4.2 Research Based on Inventory Management System and Model | 第35-37页 |
| 2.4.3 Research Based on the Methods and Strategies of InventoryManagement | 第37-38页 |
| 2.5 Summary | 第38-39页 |
| 3 CASE DESCRIPTION | 第39-51页 |
| 3.1 Outdoor Sporting Products Industry | 第39-44页 |
| 3.1.1 Industry Introduction | 第39-41页 |
| 3.1.2 Market Demand | 第41-42页 |
| 3.1.3 Sales Channels in the Domestic Market | 第42-44页 |
| 3.2 Guangzhou DM Sports Products Co. Ltd | 第44-46页 |
| 3.2.1 Company Introduction | 第44页 |
| 3.2.2 Advantage | 第44-45页 |
| 3.2.3 Product Series | 第45-46页 |
| 3.2.4 Sales Channel Change | 第46页 |
| 3.3 Customer Order Decoupling Point and DM Production Organization Mode | 第46-48页 |
| 3.3.1 Customer Order Decoupling Point | 第46-47页 |
| 3.3.2 Production Organization Mode of DM | 第47-48页 |
| 3.4 DM Company GG Brand Inventory Problem | 第48-51页 |
| 3.4.1 Inventory is too Large | 第48-49页 |
| 3.4.2 The Efficiency of Information Transmission System is Low | 第49页 |
| 3.4.3 Inventory Control Strategy is Simple | 第49-51页 |
| 4 CASE ANALYSIS | 第51-66页 |
| 4.1 Analysis of Outdoor Products Enterprise Private Brand | 第51-54页 |
| 4.1.1 All-around Business Model | 第51页 |
| 4.1.2 Olive-based Business Model | 第51-52页 |
| 4.1.3 Dumbbell-type Business Model | 第52页 |
| 4.1.4 GG Brand Business Processes of DM | 第52-54页 |
| 4.2 DM Enterprise Supply Chain Analysis | 第54-56页 |
| 4.2.1 Industry Chain Analysis | 第54-55页 |
| 4.2.2 External Factors Analysis of DM Supply Chain | 第55-56页 |
| 4.2.3 Internal Factor Analysis of DM Supply Chain | 第56页 |
| 4.3 Analysis of GG Brand Inventory Management | 第56-62页 |
| 4.3.1 GG Brand Inventory Control | 第56-57页 |
| 4.3.2 Sales Comparison with Channel Change | 第57-61页 |
| 4.3.3 Economic Order Model Analysis | 第61-62页 |
| 4.4 Inventory Problem Reasons for DM"GG" Brand | 第62-66页 |
| 4.4.1 Defects in the Production Mode | 第62-63页 |
| 4.4.2 Inaccurate Demand Forecast | 第63页 |
| 4.4.3 Lack of Classified Management for Inventory Materials | 第63-64页 |
| 4.4.4 Lacks the Support of an Effective Inventory Management InformationSystem | 第64-65页 |
| 4.4.5 Uncertain Customer Demand is Difficult to Deal With the TimelyRequirements | 第65-66页 |
| 5 SUGGESTION | 第66-73页 |
| 5.1 Consider Inventory Issues from SCM | 第66-67页 |
| 5.2 Supply Chain Collaborative Operation Mode as the Core of BrandBusiness | 第67-69页 |
| 5.3 Efficient Logistics Distribution System | 第69-70页 |
| 5.4 E-commerce Network to Increase Sales Channels | 第70-73页 |
| 6 CONCLUSION | 第73-74页 |
| REFERENCE | 第74-76页 |
