| Preface | 第1-11页 |
| Synopsis | 第11-13页 |
| Chapter 1 Introduction and Methodology | 第13-31页 |
| 1. Introduction | 第13-17页 |
| ·Definition of Terms and the Time Range of the Study | 第15-16页 |
| ·Significance of the Study | 第16页 |
| ·The Objectives of the Study | 第16-17页 |
| 2. Literature Review of Public Diplomacy | 第17-23页 |
| ·Literature Review of China Public Diplomacy | 第19-21页 |
| ·Literature Review of US Public Diplomacy Successes | 第21-23页 |
| 3. Methodology | 第23-29页 |
| ·Survey Method | 第26-27页 |
| ·Data Statistical Representation Methods | 第27页 |
| ·Research Questions | 第27页 |
| ·Variables | 第27-28页 |
| ·Sources | 第28-29页 |
| 4. Chapter Outline | 第29-31页 |
| Chapter 2 Theoretical Framework | 第31-58页 |
| ·Conceptual Development of Public Diplomacy | 第31-41页 |
| ·Traditional Public Diplomacy and the New Public Diplomacy | 第34-38页 |
| ·Public Diplomacy and Related Concepts | 第38-41页 |
| ·Related Theories | 第41-47页 |
| ·Communication | 第41-42页 |
| ·Public Relations | 第42-44页 |
| ·Image and Reputation | 第44-45页 |
| ·Nation Branding | 第45-47页 |
| ·Soft Power Theory | 第47-58页 |
| ·Power in Realists and Liberals | 第47-51页 |
| ·Nye’s Theory | 第51-53页 |
| ·Criticism of the Soft power Theory | 第53-58页 |
| Chapter 3 China Public Diplomacy | 第58-98页 |
| ·Discourse and Concept of the New Public Diplomacy in China | 第58-65页 |
| ·The Resources of Public Diplomacy in China | 第65-73页 |
| ·Culture and Civilization | 第65-67页 |
| ·Economic Model | 第67-68页 |
| ·Peaceful Development Theory | 第68-70页 |
| ·The “Win-Win” Strategy | 第70-71页 |
| ·China and International Activities (UN peacekeeping, Humanitarian Aid) | 第71-72页 |
| ·Development of Cinema Industry | 第72-73页 |
| ·Chinese Immigrants | 第73页 |
| ·Instruments of Chinese Public Diplomacy | 第73-82页 |
| ·International Broadcasting | 第74页 |
| ·Educational Exchanges | 第74-75页 |
| ·Chinese Language and Confucius Institutes | 第75-78页 |
| ·The Promoting of Chinese Language Learning | 第78-80页 |
| ·Tourism Industry | 第80-81页 |
| ·Development Aid | 第81-82页 |
| ·China’s New Public Diplomacy Goals | 第82-84页 |
| ·Public Diplomacy of China in Regions of the World Peacekeeping Operations | 第84-85页 |
| ·China Public Diplomacy in the regions | 第85-98页 |
| ·Southeast Asia | 第85-89页 |
| ·Central Asia | 第89-92页 |
| ·Africa | 第92-97页 |
| ·Middle East | 第97-98页 |
| Chapter 4 US Public Diplomacy | 第98-140页 |
| ·Evolution of Public Diplomacy in Context of History | 第98-110页 |
| ·Background before the Second World War | 第98-99页 |
| ·Public Diplomacy and World War II | 第99-100页 |
| ·The Fulbright Act | 第100-102页 |
| ·The Voice of America (VOA) | 第102-103页 |
| ·The National Security Act | 第103页 |
| ·The Smith- Mundt Act | 第103-104页 |
| ·The United States Information Agency (USIA) | 第104-110页 |
| ·The Resources and Instruments | 第110-125页 |
| ·Information Instrument and programs | 第111-114页 |
| ·Educational and Cultural Resources | 第114-125页 |
| ·US Public Diplomacy in Regions of the World | 第125-140页 |
| ·Overall to cultural exchange programs | 第125-127页 |
| ·The Cultural and Educational Exchange Activities in Southeast Asia | 第127-130页 |
| ·Cultural and Educational Exchange Activities in Central Asia | 第130-134页 |
| ·US Educational and Cultural Cooperation in Africa | 第134-135页 |
| ·Middle East | 第135-140页 |
| Chapter 5 Assessment of Foreign Citizen’s Opinions towards Targets Countries | 第140-178页 |
| ·Overall Perceptions towards US | 第140-159页 |
| ·International Public Opinion towards Dimensions of American Attractiveness | 第143-149页 |
| ·US Foreign Policy and International Public Opinion | 第149-153页 |
| ·Contrasting of Americans and America in International Public Opinion | 第153-157页 |
| ·Trends of International Public Opinion towards US | 第157-159页 |
| ·International Public Opinion towards China and Interpret Data | 第159-168页 |
| ·Overall Perceptions of China | 第159-163页 |
| ·International Public Opinion towards China’s Growing Economy | 第163-165页 |
| ·Public Opinion to Chinese People | 第165-167页 |
| ·International Public Opinion towards Olympic 2008 | 第167-168页 |
| ·Comparison of National Image of US and China in Regions of the World | 第168-178页 |
| ·South East Asia | 第168-169页 |
| ·The Middle East | 第169-171页 |
| ·Africa | 第171-173页 |
| ·Latin America | 第173-175页 |
| ·Europe | 第175-176页 |
| ·Descriptive Statistics of National Image of China and U.S in Regions of the World | 第176-178页 |
| Chapter 6 Findings and Conclusion | 第178-182页 |
| Bibliography | 第182-196页 |
| Appendix | 第196-197页 |
| LIST OF TABLES | 第197-199页 |
| LIST OF FIGURES | 第199-200页 |
| Acknowledgement | 第200-201页 |
| 中文摘要 | 第201-205页 |
| Abstract | 第205-212页 |
