| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5-6页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-19页 |
| Chapter I Introduction | 第19-26页 |
| 1. Research Background | 第19-21页 |
| 2. Research Questions and Significance | 第21-23页 |
| 2.1 Research questions | 第21-22页 |
| 2.2 Research significance | 第22-23页 |
| 3. Research Methodology | 第23页 |
| 4. Research Content and Technical Route | 第23-26页 |
| 4.1 Research content | 第23-24页 |
| 4.2 Technical route | 第24-26页 |
| Chapter II Literature Review | 第26-42页 |
| 1. Core Concepts | 第26-33页 |
| 1.1 Strategic Mangagment of customized manufacture of electroniccomponents | 第26-28页 |
| 1.2 Competitive strategy | 第28-31页 |
| 1.3 Best-cost strategy | 第31-33页 |
| 2. Relevent Research on Best-cost Strategy | 第33-36页 |
| 3. Analytical Tools | 第36-41页 |
| 3.1 Five forces model | 第36-39页 |
| 3.2 SWOT analysis | 第39-41页 |
| 4. Summary | 第41-42页 |
| Chapter III Case Description | 第42-59页 |
| 1. Introudction to PCB Industry | 第42-48页 |
| 1.1 An overview of PCB industrial chain | 第42-43页 |
| 1.2 Developmnet of PCB industry | 第43-47页 |
| 1.3 Status quo of HDI PCB | 第47-48页 |
| 2. G compnay Introduction | 第48-56页 |
| 2.1 G company profile | 第48-49页 |
| 2.2 Developmen History of G company | 第49-56页 |
| 2.2.1 Incubation History of G company | 第50-51页 |
| 2.2.2 Transition Period of G company | 第51-53页 |
| 2.2.3 Growth stage of G company | 第53-56页 |
| 3. Development Challenges | 第56-58页 |
| 4. Summary | 第58-59页 |
| Chapter IV Case analysis | 第59-80页 |
| 1. Analysis of External Environment | 第59-69页 |
| 1.1 Considerable threat from potential entrants | 第59-60页 |
| 1.2 Weak threat from substitutes | 第60-61页 |
| 1.3 Furious competition within industry | 第61-68页 |
| 1.3.1 Both supply and demand of the hole industry are strong | 第61-63页 |
| 1.3.2 High withrawal barrier of the industry | 第63页 |
| 1.3.3 Concentrated clients in downstream industry | 第63页 |
| 1.3.4 Rivals with different strength | 第63-68页 |
| 1.4 Bargaining power of supplies is strong | 第68页 |
| 1.5 Bargaining power of customer is strong | 第68-69页 |
| 2. Internal Environment Analysis of G company | 第69-76页 |
| 2.1 Human resource analysis of G company | 第70-72页 |
| 2.2 The competitvie advantage analysis of G company | 第72-76页 |
| 2.2.1 The efficiency analysis | 第72-73页 |
| 2.2.2 The quality management analysis | 第73-75页 |
| 2.2.3 The innovation ability analysis | 第75-76页 |
| 3. Evaluation of Present Strategy of G company | 第76-78页 |
| 3.1 SWOT analysis of G company | 第76-78页 |
| 3.1.1 Development opportunities | 第76-77页 |
| 3.1.2 External threats | 第77页 |
| 3.1.3 Strengths | 第77-78页 |
| 3.1.4 Weakness | 第78页 |
| 3.2 Selection of best-cost stragtegy in G company | 第78页 |
| 4. Summary | 第78-80页 |
| Chapter V Suggestions | 第80-89页 |
| 1. Suggestions | 第80-88页 |
| 1.1 Marketing Broadening | 第80-81页 |
| 1.2 Mutually beneficial supply-Demand Alliance | 第81页 |
| 1.3 Management structrue of cross production unit | 第81-84页 |
| 1.4 Integrated customer service system | 第84-85页 |
| 1.5 Innovation Managenet- Attaching equal importance product and technology | 第85-87页 |
| 1.6 Modern information Technology management | 第87-88页 |
| 2. Summary | 第88-89页 |
| Chapter VI Conclusion and Further Study | 第89-92页 |
| 1.Conclusions | 第89-90页 |
| 2. Further Study | 第90-92页 |
| REFERENCE | 第92-95页 |
