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电子元件制造企业最优成本战略研究--G公司的案例

ACKNOWLEDGEMENTS第4-5页
ABSTRACT第5-6页
摘要第7-8页
LIST OF ABBREVIATIONS第8-19页
Chapter I Introduction第19-26页
    1. Research Background第19-21页
    2. Research Questions and Significance第21-23页
        2.1 Research questions第21-22页
        2.2 Research significance第22-23页
    3. Research Methodology第23页
    4. Research Content and Technical Route第23-26页
        4.1 Research content第23-24页
        4.2 Technical route第24-26页
Chapter II Literature Review第26-42页
    1. Core Concepts第26-33页
        1.1 Strategic Mangagment of customized manufacture of electroniccomponents第26-28页
        1.2 Competitive strategy第28-31页
        1.3 Best-cost strategy第31-33页
    2. Relevent Research on Best-cost Strategy第33-36页
    3. Analytical Tools第36-41页
        3.1 Five forces model第36-39页
        3.2 SWOT analysis第39-41页
    4. Summary第41-42页
Chapter III Case Description第42-59页
    1. Introudction to PCB Industry第42-48页
        1.1 An overview of PCB industrial chain第42-43页
        1.2 Developmnet of PCB industry第43-47页
        1.3 Status quo of HDI PCB第47-48页
    2. G compnay Introduction第48-56页
        2.1 G company profile第48-49页
        2.2 Developmen History of G company第49-56页
            2.2.1 Incubation History of G company第50-51页
            2.2.2 Transition Period of G company第51-53页
            2.2.3 Growth stage of G company第53-56页
    3. Development Challenges第56-58页
    4. Summary第58-59页
Chapter IV Case analysis第59-80页
    1. Analysis of External Environment第59-69页
        1.1 Considerable threat from potential entrants第59-60页
        1.2 Weak threat from substitutes第60-61页
        1.3 Furious competition within industry第61-68页
            1.3.1 Both supply and demand of the hole industry are strong第61-63页
            1.3.2 High withrawal barrier of the industry第63页
            1.3.3 Concentrated clients in downstream industry第63页
            1.3.4 Rivals with different strength第63-68页
        1.4 Bargaining power of supplies is strong第68页
        1.5 Bargaining power of customer is strong第68-69页
    2. Internal Environment Analysis of G company第69-76页
        2.1 Human resource analysis of G company第70-72页
        2.2 The competitvie advantage analysis of G company第72-76页
            2.2.1 The efficiency analysis第72-73页
            2.2.2 The quality management analysis第73-75页
            2.2.3 The innovation ability analysis第75-76页
    3. Evaluation of Present Strategy of G company第76-78页
        3.1 SWOT analysis of G company第76-78页
            3.1.1 Development opportunities第76-77页
            3.1.2 External threats第77页
            3.1.3 Strengths第77-78页
            3.1.4 Weakness第78页
        3.2 Selection of best-cost stragtegy in G company第78页
    4. Summary第78-80页
Chapter V Suggestions第80-89页
    1. Suggestions第80-88页
        1.1 Marketing Broadening第80-81页
        1.2 Mutually beneficial supply-Demand Alliance第81页
        1.3 Management structrue of cross production unit第81-84页
        1.4 Integrated customer service system第84-85页
        1.5 Innovation Managenet- Attaching equal importance product and technology第85-87页
        1.6 Modern information Technology management第87-88页
    2. Summary第88-89页
Chapter VI Conclusion and Further Study第89-92页
    1.Conclusions第89-90页
    2. Further Study第90-92页
REFERENCE第92-95页

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