| ACKNOWLEDGEMENT | 第6-7页 |
| DEDICATION | 第7-8页 |
| ABSTRACT | 第8页 |
| ACRONYMS | 第12-13页 |
| CHAPTER ONE BACKGROUND | 第13-22页 |
| 1.Introduction | 第13-22页 |
| 1.1 Background | 第13-17页 |
| 1.2 Statement of Problem | 第17-18页 |
| 1.3 Purpose of the Study | 第18页 |
| 1.4 Specific Objectives | 第18页 |
| 1.5 Research Question | 第18-19页 |
| 1.6 Research Hypothesis | 第19页 |
| 1.7 Scope of the study | 第19页 |
| 1.8 Significance of the Study | 第19-20页 |
| 1.9 Operational definition of key terms | 第20-21页 |
| 1.10 Conceptual Framework | 第21-22页 |
| CHAPTER TWO LITERATURE REVIEW | 第22-31页 |
| 2.Introduction | 第22-31页 |
| 2.1 Advertising | 第22-23页 |
| 2.2 Sales Revenue Growth | 第23-24页 |
| 2.3 Advertising strategies adopted by telecommunications companies | 第24-26页 |
| 2.4 Relationship between Advertisement Expenses and Sales Revenue | 第26-27页 |
| 2.5 Market Research Expenses | 第27-29页 |
| 2.6 Theoretical Frameworks | 第29-30页 |
| 2.7 Summary of literature review | 第30-31页 |
| CHAPTER THREE METHODOLOGY | 第31-36页 |
| 3.1 Introduction | 第31页 |
| 3.2 Research Design | 第31页 |
| 3.3 Study Population | 第31页 |
| 3.4. Sample size and sampling strategy | 第31-32页 |
| 3.5. Data collection methods | 第32页 |
| 3.5.1 Questionnaire Survey | 第32页 |
| 3.5.2 Document review | 第32页 |
| 3.6 Data Collection Instruments | 第32-34页 |
| 3.6.1 A questionnaire | 第32-33页 |
| 3.6.2 Document Review Checklist | 第33页 |
| 3.6.3 Validity and Reliability | 第33-34页 |
| 3.7. Data processing | 第34页 |
| 3.7.1 Quantitative Data analysis | 第34页 |
| 3.7.2 Qualitative Analysis | 第34页 |
| 3.8 Ethical Issues | 第34-35页 |
| 3.9 Measurement of variables | 第35-36页 |
| CHAPTER FOUR PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS | 第36-51页 |
| 4.1 Background information of the respondents | 第36-37页 |
| 4.2 Market research expenses and sales growth revenue | 第37-42页 |
| 4.2.1. Hypotheses One: There is strong positive relationship between Marketresearch expenses and sales growth revenue | 第40-42页 |
| 4.3 Relationship between Media Advertisement expenses and sales growth revenue | 第42-46页 |
| 4.3.1. Hypotheses Two: There is strong positive relationship between media Advertisement expenses and sales growth revenue | 第45-46页 |
| 4.4 The Relationship between advertising strategies expenses and sales revenue and overall growth of the selected telecommunication companies | 第46-51页 |
| 4.4.1. Hypotheses Three: There is strong positive relationship between advertising strategies expense and sales revenue and overall growth | 第48-51页 |
| CHAPTER FIVE SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS | 第51-54页 |
| 5.1 Introduction | 第51页 |
| 5.2 Summary of findings | 第51-52页 |
| 5.2.1 Influence of Market research expenses on sales growth revenue | 第51页 |
| 5.2.2 Effect of Media advertisement expenses on sales growth revenue | 第51页 |
| 5.2.3 The impact of advertising strategies on sales revenue and overall growth of the selected telecommunication companies | 第51-52页 |
| 5.3 Conclusion | 第52页 |
| 5.4 Recommendations | 第52-53页 |
| 5.5 Areas for further study | 第53-54页 |
| REFERENCES | 第54-55页 |
