| 摘要 | 第6-7页 |
| ABSTRACT | 第7页 |
| Ⅰ. INTRODUCTION | 第8-16页 |
| 1.1 IMPORTANCE OF THE RESEARCH TOPIC | 第8-9页 |
| 1.2 RESEARCH QUESTION | 第9-10页 |
| 1.3 METHODOLOGY AND LIMITATIONS | 第10页 |
| 1.4 THEORETICAL FRAMEWORK | 第10-13页 |
| 1.5 LITERATURE REVIEW | 第13-16页 |
| Ⅱ. HISTORICAL TRANSFORMATION OF THE DIAMOND INDUSTRY | 第16-43页 |
| 2.1 WHEN AND WHERE IT ALL STARTED | 第16页 |
| 2.2 THE RISE OF THE CARTEL | 第16-18页 |
| 2.3 INDUSTRY CHARACTERISTICS DURING DE BEERS' EMPIRE | 第18-23页 |
| Single-Channel Marketing | 第18-20页 |
| Diamond Pipeline | 第20-22页 |
| Monopoly Pricing in Diamonds | 第22-23页 |
| 2.4 DECLINE OF DE BEERS EMPIRE | 第23-30页 |
| Australia | 第24-25页 |
| Russia | 第25-30页 |
| 2.5 DEVELOPMENT OF CHINESE DIAMOND INDUSTRY | 第30-36页 |
| Basic information on China's diamond market | 第30-33页 |
| Prospects of diamond market development in China | 第33-36页 |
| 2.6 DIAMOND INDUSTRY TODAY | 第36-43页 |
| Sales Channels | 第37-39页 |
| Diamond Demand Trends | 第39-43页 |
| Ⅲ.DIAMONDS AS AN INVESTMENT | 第43-65页 |
| 3.1 FIRST EXPERIENCE WITH DIAMONDS AS AN INVESTMENT | 第43-45页 |
| 3.2 DIAMONDS VS.GOLD | 第45-54页 |
| Similarities | 第49-50页 |
| Differences | 第50-54页 |
| 3.3 NEW WAVE OF DIAMONDS AS AN INVESTMENT | 第54-65页 |
| Why?Where?And How? Of the Diamonds as an in investment | 第56-63页 |
| Which stones should be considered for the investment? | 第63-65页 |
| Ⅳ.CONCLUSION | 第65-68页 |
| Ⅴ.GLOSSARY TERMS | 第68-71页 |
| REFERENCES | 第71-77页 |
