| 摘要 | 第1-6页 |
| ABSTRACT | 第6-14页 |
| Chapter Ⅰ Introduction | 第14-27页 |
| ·Research Background and Significance | 第14-18页 |
| ·The Issue of CSR | 第14-18页 |
| ·Significance of the Thesis | 第18页 |
| ·Definitions of Key Concept | 第18-20页 |
| ·Literature Review | 第20-25页 |
| ·Foreign Study | 第20-23页 |
| ·Domestic Study | 第23-25页 |
| ·Research Method and Structure of the Thesis | 第25-27页 |
| Chapter Ⅱ Theoretical Perspectives on CSR | 第27-42页 |
| ·Different Theories on CSR | 第27-32页 |
| ·Social Contract Theory | 第27-28页 |
| ·Stakeholder Theory | 第28-30页 |
| ·Global Corporate Citizenship Theory | 第30-32页 |
| ·Elements of CSR Content | 第32-37页 |
| ·Economic Responsibility | 第32-34页 |
| ·Legal Responsibility | 第34-35页 |
| ·Ethical Responsibility | 第35-37页 |
| ·Discretionary Responsibility | 第37页 |
| ·Growing Importance of CSR | 第37-42页 |
| ·Effects of CSR on Competitiveness | 第37-38页 |
| ·Financial Benefits of CSR | 第38-39页 |
| ·The Future for TNCs in China | 第39-42页 |
| Chapter Ⅲ CSR Performance by TNCs in China | 第42-53页 |
| ·Background of TNCs' Development in China | 第42-44页 |
| ·The Opening-up Policy | 第42-43页 |
| ·The Guiding Policy | 第43-44页 |
| ·Weakening CSR Performance of TNCs in China | 第44-53页 |
| ·Illegal Employment and Industrial Relations | 第46页 |
| ·Lowered Product and Service Quality | 第46-49页 |
| ·Illegal Operations | 第49-51页 |
| ·Deteriorated Environment | 第51-53页 |
| Chapter Ⅳ The reasons for TNCs' weakened CSR performance | 第53-67页 |
| ·TNCs' Strategies and Objectives in China | 第54-56页 |
| ·The Profit Imperative | 第54-55页 |
| ·The Inner Problems of TNCs | 第55-56页 |
| ·The Special Situation in China | 第56-65页 |
| ·Impacts of Local Enterprises and Local Market | 第56-59页 |
| ·Lack of Laws, Regulations and Standards | 第59-60页 |
| ·Supranational Treatment and Preferential Policies by the Government | 第60-62页 |
| ·Insufficient Supervision and Light Punishment | 第62-64页 |
| ·Asymmetry of Sellers' and Buyers' Rights and Obligations | 第64-65页 |
| ·Absence of International Guidelines and Conduct Codes | 第65-67页 |
| Chapter Ⅴ Case Study---Carrefour in China | 第67-76页 |
| ·Background and History in China | 第67-69页 |
| ·Industry Pioneer in China | 第67页 |
| ·Initiative Chinese adventure | 第67-69页 |
| ·Analysis of Irresponsible Behavior | 第69-73页 |
| ·Commercial Bribery Abused | 第69-70页 |
| ·Integrity Lost | 第70-71页 |
| ·Relation with Suppliers Deteriorated | 第71-73页 |
| ·Countermeasures | 第73-76页 |
| Chapter Ⅵ Implications to China on CSR Execution | 第76-89页 |
| ·Advices on Institutional Constraint and Legal Requirement | 第76-80页 |
| ·The Role of Government's Guidance | 第76-77页 |
| ·Improvement of Laws and Regulations | 第77-78页 |
| ·Establishment of CSR Evaluation System | 第78-80页 |
| ·Recommendations on Public and Third Party Supervision | 第80-84页 |
| ·The Watch of News Media | 第80-81页 |
| ·Valuing Public's CSR Consciousness | 第81页 |
| ·Keeping Up with International Organizations | 第81-84页 |
| ·Suggestions to Chinese Businesses on CSR Performance | 第84-89页 |
| ·Better Understanding of CSR | 第84-87页 |
| ·Incorporation of Social Responsibility into Business Strategy | 第87页 |
| ·Integration of CSR into Organizational Culture | 第87-89页 |
| CONCLUSION | 第89-90页 |
| REFERENCES | 第90-93页 |
| ACKNOWLEDGEMENT | 第93-94页 |
