| ACKNOWLEDGEMENT | 第1-5页 |
| 内容摘要 | 第5-7页 |
| ABSTRACT | 第7-11页 |
| Introduction | 第11-13页 |
| Chapter I. The Comprehensive View of Packaging | 第13-18页 |
| ·Concept of Packaging | 第13页 |
| ·Origin and Evolution of Packaging | 第13-15页 |
| ·Functions of Goods Packaging | 第15-18页 |
| ChapterⅡ Packaging Culture of Export Goods | 第18-30页 |
| ·Packaging Culture | 第18-19页 |
| ·Components of Packaging Culture | 第19-21页 |
| ·Traits of Packaging Culture of Export Goods | 第21-22页 |
| ·Packaging Culture in Japan | 第22-23页 |
| ·Packaging Culture in Europe | 第23-24页 |
| ·Packaging Culture in U.S.A | 第24-26页 |
| ·Green Packaging | 第26-30页 |
| ChapterⅢ Packaging Culture Influencing Export Sale | 第30-57页 |
| ·Cultural Factors Influencing Global Market Access | 第30-52页 |
| ·Packaging Strategy Basing on Rule of Target Market | 第52-53页 |
| ·Bridging Differences between Home Culture and Target Cultures. | 第53-57页 |
| Conclusion | 第57-59页 |
| Bibliography | 第59-60页 |
