| 摘要 | 第4页 |
| Abstract | 第4页 |
| 1 Introduction | 第5-13页 |
| 1.1 Current situation of present research | 第5-7页 |
| 1.2 Significance of the study | 第7-10页 |
| 1.3 Research objectives | 第10-12页 |
| 1.4 The research questions | 第12-13页 |
| 2 Literature review | 第13-21页 |
| 2.1 Olympic Games and Sports Tourism | 第13-16页 |
| 2.2 Different tourism development strategies through Olympic Games | 第16-21页 |
| 3 Research model and methodology | 第21-27页 |
| 4 Discussion and analysis | 第27-71页 |
| 4.1 Pre-Games situation with Tourism Industry | 第27-29页 |
| 4.1.1 Tourism before Beijing Olympic Games | 第27-28页 |
| 4.1.2 Tourism before London Olympic Games | 第28-29页 |
| 4.1.3 Tourism before Rio Olympic Games | 第29页 |
| 4.2 Situation with Tourism Industry during the Games | 第29-31页 |
| 4.2.1 Tourism during Beijing Olympic Games | 第29-30页 |
| 4.2.2 Tourism during London Olympic Games | 第30-31页 |
| 4.2.3 Tourism during Rio Olympic Games | 第31页 |
| 4.3 Comparative analysis | 第31-71页 |
| 4.3.1 Marketing and promotion | 第31-39页 |
| 4.3.2 Post-Games Situation with tourism | 第39-60页 |
| 4.3.2.1 Scale of courisis | 第45-50页 |
| 4.3.2.2 Structure(to jrists rang ,foreigners from which courtries etc.) | 第50-54页 |
| 4.3.2.3 Income from tourism | 第54-60页 |
| 4.3.3 Built Infrastructure and its usage after the Games | 第60-68页 |
| 4.3.3.1 Venues | 第62-65页 |
| 4.3.3.2 Attractions | 第65-66页 |
| 4.3.3.3 Transport | 第66-68页 |
| 4.3.4 Negative impacts of the Games | 第68-71页 |
| 5 Conclusion | 第71-73页 |
| 5.1 Recommendations for Further Study | 第71页 |
| 5.2 Limitations | 第71-72页 |
| 5.3 Final Remark | 第72-73页 |
| 6 References | 第73-83页 |
| Master thesis acknowledgement | 第83-84页 |
