| ACKNOWLEDGEMENTS | 第6-7页 |
| ABSTRACT | 第7页 |
| 摘要 | 第8-9页 |
| CONTENTS | 第9-11页 |
| CHAPTER Ⅰ INTRODUCTION | 第11-14页 |
| CHAPTER Ⅱ LITERATURE REVIEW | 第14-20页 |
| 2.1 Definition of Culture | 第14-15页 |
| 2.2 Previous Researches on Cross-cultural Management | 第15-20页 |
| CHAPTER Ⅲ THE SIGNIFICANCE AND NECESSITY OF CROSS-CULTURAL MANAGEMENT BY CORPORATIONS | 第20-28页 |
| 3.1 Important Way to Strengthen Corporate Core Competitiveness and Internationa Competition Capability | 第21-22页 |
| 3.2 Significant Channel for Deep Understanding of Local Culture to Lessen Cultura Conflicts | 第22-24页 |
| 3.3 Teamwork Strengthening Through Intercultural Communication in Management | 第24-28页 |
| CHAPTER Ⅳ MAIN FACTORS CONTRIBUTING TO SUCCESSFUL CROSS-CULTURAL MANAGEMENT | 第28-36页 |
| 4.1 The Influence of National or Ethnic Culture on Cross-cultural Management | 第29-31页 |
| 4.2 The Influence of Corporate Management Ideas on Cross-cultural Management | 第31-33页 |
| 4.3 The Influence of Corporate Strategy on Cross-cultural Management | 第33-36页 |
| CHAPTER Ⅴ CROSS-CULTURAL MANAGEMENT MODE OF COCA COMPANY OF CHINA | 第36-56页 |
| 5.1 Brief Introduction of the Coca Cola Company | 第36页 |
| 5.2 American Culture and the Corporate Culture of the Coca Cola Company in USA | 第36-41页 |
| 5.2.1 American Culture and American Corporate Culture | 第36-38页 |
| 5.2.2 The Corporate Culture and Management of the Coca Cola Company in USA | 第38-41页 |
| 5.3 Cross-cultural Management of the Coca Cola Company of China | 第41-56页 |
| 5.3.1 Reestablishment of the Corporate Culture | 第43-46页 |
| 5.3.2 Implementation of Localization Strategy | 第46-56页 |
| 5.3.2.1 Localization of Personnel | 第47-49页 |
| 5.3.2.2 Localization of Brand Advertising | 第49-54页 |
| 5.3.2.3 Localization of Products | 第54-56页 |
| CHAPTER Ⅵ LESSONS FOR CHINESE ENTERPRISES | 第56-63页 |
| 6.1 Cross-cultural Management as One Significant Corporate Strategy | 第56-59页 |
| 6.1.1 Localization Strategy in Cross-cultural Management | 第57-58页 |
| 6.1.2 Innovation in Cross-cultural Management | 第58-59页 |
| 6.2 Implementation of Cross-cultural Management | 第59-63页 |
| 6.2.1 Strengthening of Manager and Staff Training | 第59-61页 |
| 6.2.2 Establishment and Updating of Corporate Culture | 第61-63页 |
| CHAPTER Ⅶ CONCLUSION | 第63-65页 |
| WORKS CITED | 第65-68页 |
| APPENDIX Ⅰ | 第68-69页 |
| APPENDIX Ⅱ | 第69-71页 |
