| Declaration | 第1-3页 |
| Acknowledgement | 第3-4页 |
| Abstract | 第4-6页 |
| 摘要 | 第6-7页 |
| List of Figures and Tables | 第7-10页 |
| Chapter One Introduction | 第10-18页 |
| ·Background | 第10-11页 |
| ·Rationale and Motivation | 第11-13页 |
| ·Purposes and Hypotheses | 第13-14页 |
| ·Methods of the Research | 第14页 |
| ·Significance | 第14-16页 |
| ·Layout of the Paper | 第16-18页 |
| Chapter Two Literature Review | 第18-44页 |
| ·Overview | 第18页 |
| ·Introduction to Americanization and Its Relevant Concepts | 第18-26页 |
| ·Definition of Americanization | 第18-20页 |
| ·American mass culture and Americanization | 第20-23页 |
| ·Globalization and Americanization | 第23-26页 |
| ·A Review of Debates on Americanization | 第26-38页 |
| ·Cultural threat from Americanization | 第26-28页 |
| ·Defense for Americanization | 第28-38页 |
| ·Cultural diversity and global culture | 第28-29页 |
| ·Active consumers at the receiving end | 第29-33页 |
| ·American mass culture as commodities | 第33-36页 |
| ·Global influence on American mass culture | 第36-37页 |
| ·Conclusion | 第37-38页 |
| ·Chinese Undergraduates and American Mass Culture | 第38-40页 |
| ·Americanness of Jeans | 第40-44页 |
| Chapter Three Theoretical Framework | 第44-58页 |
| ·Overview | 第44页 |
| ·Cultural Value and Its Characteristics | 第44-46页 |
| ·Cultural Individualism-Collectivism | 第46-48页 |
| ·Limited Effects Perspective | 第48-53页 |
| ·Psychological Compartmentalization and Psychological Dissociation | 第53-55页 |
| ·A Tentative Theoretical Framework of the Present Study | 第55-58页 |
| Chapter Four Research Methodology | 第58-65页 |
| ·Research Design | 第58页 |
| ·Respondents | 第58-60页 |
| ·Instruments | 第60-62页 |
| ·Data Collection Procedures | 第62-64页 |
| ·Data Analysis | 第64-65页 |
| Chapter Five Results Presentation | 第65-75页 |
| ·Overview | 第65页 |
| ·The Gap between the Consumptions of Jeans and That of American Cultural Meanings behind | 第65-69页 |
| ·Existing Cultural Values of Chinese Undergraduates | 第69-75页 |
| Chapter Six Data Analysis and Discussion | 第75-87页 |
| ·Overview | 第75页 |
| ·Hypothesis 1 | 第75-77页 |
| ·Hypothesis 2 | 第77-81页 |
| ·Superficial Influence of American Mass Culture | 第81-83页 |
| ·Values Development and Intercultural Communication | 第83-85页 |
| ·Suggestions for Treating American Mass Culture and Developing Chinese Culture | 第85-86页 |
| ·Limitations | 第86-87页 |
| Chapter Seven Conclusion | 第87-91页 |
| ·General Summary | 第87-88页 |
| ·Implications | 第88-89页 |
| ·Suggestions | 第89-91页 |
| References | 第91-95页 |
| Appendix | 第95-97页 |
