| Chapter One Introduction | 第1-13页 |
| Chapter Two Brief Review of Relevant Theories | 第13-22页 |
| ·Theories on Presupposition | 第13-20页 |
| ·Brief Review of the History of the Studies on Presupposition | 第13-14页 |
| ·Relevance Theory and Presupposition | 第14-15页 |
| ·Semantic Presupposition | 第15-17页 |
| ·Pragmatic Presupposition | 第17页 |
| ·Presupposition Triggers | 第17-20页 |
| ·Presupposition in the Dissertation | 第20页 |
| ·Definition of Advertising Language | 第20-22页 |
| ·Definition | 第20-21页 |
| ·Objectives of Advertisements | 第21-22页 |
| Chapter Three Reasons for Application of Pragmatic Presupposition in Advertising | 第22-30页 |
| ·Interestingness | 第22-25页 |
| ·Making Claims More Powerful | 第25-27页 |
| ·Politeness for Consumers' face | 第27-30页 |
| Chapter Four Analysis of Presupposition and its Function in Advertising English | 第30-70页 |
| ·General Introduction | 第30-31页 |
| ·Features of Advertising English | 第31-35页 |
| ·Advertisement | 第31页 |
| ·Rhetorical Features | 第31-34页 |
| ·Lexical Features | 第34页 |
| ·Syntactical Features | 第34-35页 |
| ·Classification of Presuppositions in Advertising English | 第35-48页 |
| ·Existential Presupposition | 第36-38页 |
| ·Factive Presuppositions | 第38-41页 |
| ·Highly Context-Bound Pragmatic Presuppositions | 第41-48页 |
| ·Analysis of the Functions of Presupposition in Advertising | 第48-64页 |
| ·Presupposition and the Language of Advertising | 第49-52页 |
| ·Presupposition and the Information of Advertising | 第52-54页 |
| ·Presupposition and the Discourse of Advertising | 第54-56页 |
| ·Presupposition and the Strategy of Advertising | 第56-59页 |
| ·Presupposition and the Fuzzy Expressions of Advertising | 第59-64页 |
| ·A Quantitative Analysis of Presupposition Distribution in English Advertisements | 第64-70页 |
| Chapter Five Presupposition Psychology and Market Strategies of Advertisement | 第70-81页 |
| ·Presupposition and Concealment Function | 第70-73页 |
| ·Presupposition and Leading Function | 第73-74页 |
| ·Presupposition and Euphemism Function | 第74-76页 |
| ·Presupposition and Targeting Readers | 第76-80页 |
| ·Presupposition and the Close Relationship Between People | 第80-81页 |
| Chapter Six Conclusion | 第81-86页 |
| ·Summary of the Analysis on Pragmatic Presupposition in Advertising | 第81-83页 |
| ·Implication | 第83-84页 |
| ·Limitations and Suggestions | 第84-86页 |
| Bibliography | 第86-91页 |
| 西北工业大学学位论文知识产权声明书 | 第91页 |
| 西北工业大学学位论文原创性声明 | 第91页 |
