| List of Tables | 第1页 |
| List of Figures | 第4-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6-7页 |
| Chapter 1 Introduction | 第7-10页 |
| ·Research Background | 第7-8页 |
| ·Status Quo of Global Counterfeit Trade and the Issue in China | 第7-8页 |
| ·A Perspective of Academic Research | 第8页 |
| ·Objective of Research | 第8-10页 |
| Chapter 2 Literature Review | 第10-25页 |
| ·Counterfeiting | 第10-15页 |
| ·Definition of Counterfeiting | 第10-11页 |
| ·Damage Brought by Counterfeiting Activity | 第11-14页 |
| ·Spectrum of Fashion Counterfeits | 第14-15页 |
| ·Influencing Elements of Counterfeits Purchase | 第15-25页 |
| ·Review of Previous Researches | 第15-24页 |
| ·Comprehensive Framework for the Volitional Purchase of Counterfeits | 第24-25页 |
| Chapter 3 Theoretical Model and Hypotheses Development | 第25-32页 |
| ·Conceptual Framework | 第25-26页 |
| ·Review of the Key Constructs and Hypotheses Development | 第26-32页 |
| ·Self-monitoring | 第26-27页 |
| ·Materialism-Centrality | 第27-29页 |
| ·Perceived Risk | 第29页 |
| ·Past Counterfeit Purchase | 第29-30页 |
| ·Demographic Variables | 第30页 |
| ·Attitude towards Fashion Counterfeiting | 第30-32页 |
| Chapter 4 Research Methodology | 第32-35页 |
| ·Sample and Data Collection | 第32页 |
| ·Instruments and Questionnaire Design | 第32-34页 |
| ·Statistics Method | 第34-35页 |
| Chapter 5 Data Analysis | 第35-51页 |
| ·Descriptive Analysis | 第35页 |
| ·Factor Analysis,Validity and Reliability | 第35-40页 |
| ·Correlation Analysis | 第40-43页 |
| ·Regression Analysis | 第43-51页 |
| Chapter 6 Research Discussion | 第51-55页 |
| ·Interaction among Independent Variables | 第51-52页 |
| ·Self-monitoring,Attitude and Purchase Intention | 第52页 |
| ·Acquisitive Centrality,Attitude and Purchase Intention | 第52-53页 |
| ·Risk Taking,Attitude and Purchase Intention | 第53页 |
| ·Demographic Characteristics and Attitude | 第53-54页 |
| ·Past Purchase Experience and Future Willingness to Buy | 第54-55页 |
| Chapter 7 Conclusion | 第55-58页 |
| ·Implication for Managerial Practice | 第55-57页 |
| ·Limitation and Further Research Suggestion | 第57-58页 |
| References | 第58-61页 |
| 后记 | 第61-63页 |
