| Acknowledgements | 第1-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6-12页 |
| 1 Introduction | 第12-15页 |
| ·Background of the Study | 第12-13页 |
| ·Significance of the Study | 第13页 |
| ·Organization of the Study | 第13-15页 |
| 2 Culture and Cultural Studies | 第15-29页 |
| ·The Definition of Culture | 第15页 |
| ·Measuring Cultural Dimensions and Cultural Differences | 第15-16页 |
| ·Cultural Dimensions in the Literature | 第16-19页 |
| ·Major Cultural Models as Cornerstones in This Research | 第19-29页 |
| ·Hall’s Cultural Dimension | 第19-21页 |
| ·David A. Victor’s Cultural Dimensions | 第21-23页 |
| ·Hofstede’s Five Cultural Dimensions | 第23-29页 |
| 3 Theoretical Cornerstones of Website Culturalbility Evaluation Models | 第29-32页 |
| ·Cultural Behavior Model | 第29-30页 |
| ·Cultural Marker / Model of Attracting | 第30-32页 |
| 4 A Probationary Model of Website Culturability Evaluation | 第32-36页 |
| ·Previous Work on Website Evaluation | 第32-33页 |
| ·Critics on Previous Work | 第33-34页 |
| ·The Probationary Model of Culturability Evaluation | 第34-36页 |
| ·Cultural Dimensions List | 第34-35页 |
| ·The Unique Value and Social Behavior List of Specific Groups | 第35页 |
| ·Webpage Analysis List Based on Cultural Markers Table | 第35-36页 |
| 5 Testing the Culturability Evaluation Model on Tourism Websites Targeted for the British and Chinese Youth | 第36-49页 |
| ·Research Background | 第36页 |
| ·Sample Selection Rationale | 第36-39页 |
| ·Research Resources in Tourism Industry Websites | 第37页 |
| ·Young Generation in Tourism Website Users | 第37-38页 |
| ·Comparability of British and Chinese Websites | 第38-39页 |
| ·Sample Selection | 第39-40页 |
| ·Research Questions | 第40页 |
| ·Research Methodologies | 第40-42页 |
| ·Data Analysis | 第42-49页 |
| ·Analyzing Selected Cultural Markers Studies on Chinese and English Websites | 第42-45页 |
| ·Cultural Dimensions Studies on the Chinese Youth | 第45页 |
| ·Unique Value and Social Behavior Studies on the Chinese Youth | 第45-49页 |
| 6 Conclusion | 第49-57页 |
| ·Summary | 第49-50页 |
| ·Contributions | 第50页 |
| ·Limitations | 第50-57页 |
| Bibliography | 第57-64页 |
